About #TeamHype

Our team is dedicated to your success. Hardworking, diligent & passionate about our clients, we thrive off working with creative brands & like-minded people.

Amber LaFrance

She is a total #girlboss. You want shit done? You want publicity? She'll make you famous.

PR maven Amber LaFrance is making a name for Dallas artists.
— Dallas Observer

About CultureHype

More than just a PR firm, CultureHype innovates with a wide suite of services that can be tailored to your needs. Our holistic approach combines traditional PR with creative marketing strategy & brand management to event coordination.


An advocate for Dallas visionaries, Amber has made it her mission to shine an international spotlight on Texas' vibrant arts & culture for the last seven years. Clients have been seen in top publications like: Forbes, Women's Wear Daily, Wall Street Journal, Wired, The New York Times, Refinery29, Texas Monthly, Jimmy Kimmel Live & BuzzFeed.


Our dedicated team has worked with a wide array of clients and brands, including: Longhorn Ballroom, WordSpace Dallas, The Pin Show, Larry g(EE), The Texas Gentlemen, Hand Drawn Pressing, Kaela Sinclair, AMS Ducati, Red Bull, the Hilton Anatole, Simply Stylist, Deep Eddy Vodka, vitaminwater, Dress for Success Dallas & Hard Night Good Morning.



Dallas Observer Music Awards

2013, 2014, 2015 & 2016

Best of Big D

2014, 2015 & 2016

Dallas Observer's Best of Dallas

2013, 2014, 2015 & 2016

Featured Testimonials