#MUSICMONDAY feat. Charlie J Memphis
 Photo Credits to Cal Quinn

Photo Credits to Cal Quinn

“Here is a list of songs that currently move me. They made this list because they have been influential in developing my sound, inspired my writing, or just allowed me to escape. I listen to music across all genres while seeking out great writing & unique artists, which often leads to hours on Spotify going down the rabbit hole seeking artist with original sounds like The Builder and Butchers or Screamin’ Jay Hawkins.”
— Charlie J Memphis

Another Monday calls for another round of #MUSICMONDAY. This week we’re introducing 17-year-old Swamp Rock artist Charlie J. Memphis! “What do you do when you’re an old soul trapped in a young man’s body?” Well for Charlie that means dusting off an old guitar & powering it up with a gritty American sound!

Growing up in the west suburbs of the windy city we know as Chicago, Charlie grew up like most boys who loved playing with the classic Lego sets, video games, & had a deep interest in history. As a history lover since a young age, he’d go out & visit downtown Chicago’s museums & was first introduced to music by his dad & from there he wrote his first punk song at the age of 12 titled, “Heroes & Villains”. This rock artist was enrolled in the School of Rock in Naperville Illinois, & from there his music journey took off. After playing in some bands & getting the amazing opportunity to play in a number of famous venues like Lincoln Hall, Double Door, & Subterranean! After moving down to the good ol’ south of Texas, he took a step back from his music to find out who he. “My writings for the new EP 'Bloody is the Water', are a reflection of this time. I then began working with a vocal coach & fine tuning my music”, Charlie tells us. Stoked to release & share his first EP with the music world, on October 19th at Good Records, he has a great ambition to continue learning for the rest of his life & is determined in helping bring back the beauty of raw music.

Watch Charlie perform at Smoked Fort Worth on Saturday, October 13, & come to get a taste of his unique style of music.

Hello, World!

#MUSICMONDAY feat. Emily Berger
My music taste is just like my week, all over the place! I enjoy all genres & decades of music. Currently, I have been obsessing over European music. Here are just some of my new favs!
— Emily

Meet our new Creative Assistant, Emily Berger! Emily is a Photojournalism major at the University of North Texas. She is kicking off her Senior year with #TeamHype as a Fall 2018 intern. Fluent in German (her minor), she is also studying Anthropology in school. The rockstar photographer has been mastering her craft for six years now & dreams of becoming a freelance cultural photographer after graduation. On her bucket list is traveling & photographing the world!

The craft beer fanatic frequents breweries & music venues across DFW in between road trips to fests across the U.S. In her free time, she can be found trolling YouTube for new beauty buys from her fav vloggers. A true Texas gal, Emily currently resides in Denton with her orange Tabby, Snacks.

#MUSICMONDAY feat. Buffalo Black

"Buffalo Black is an unprecedented synergy of soul, expressionism, & lyricism, unlike any previous rapper or performing artist to date. Born & bred in the inner city of Dallas, Texas, Buffalo is a 5 year veteran & an alumni of the University of North Texas. With one listen, you discover why Buffalo Black is one the best kept secrets in hip-hop from a lyrical & visual perspective. He not only continues to push the envelope artistically, but he shines a light on modern issues in a progressive manner. He incorporates cinematic elements with his story-telling while soulfully weaving lyricism with righteous fervor.

On February 13th of 2015, Spike Lee released, "Da Sweet Blood of Jesus", by which Buffalo Black scored a major placement with his record "Enter The Void" from his debut LP "Buffalo Black LP". The record is not only featured in the film but was released on the soundtrack distributed by EPIC Records & soon became a fan favorite of Vice Magazine online when reviewing the film.

This playlist is a reflection of the energy & attitudes I’ve been on so far this year. There are some tracks that’ll make you jump, think, & love someone all at the same time.

His song, "1984" & latest album "Surrilla", garnered attention in national outlets such as 2dopeboyz, DJBooth, & Hip Hop DX, while being nominated as, "Best Song", "Best Music Video," & "Best Hip-Hop Act" at the 2015 Dallas Observer Music Awards. In 2016, the artist won again in the "Best Songwriter" category. Buffalo Black has been billed with such prominent Acts as GZA, Mos Def, D.O.C. Kool Keith, Rakim, Ty Dolla Signs, Living Colour, Jose James, Doomtree, Young Fathers, Isaiah Rashad, Bishop Nehru, & more." Most recently, he released, "Be Like Water", a powerful piece that emphasizes his ability to flow & apply his style behind diverse, vivid audio landscapes. 

#MUSICMONDAY feat Sydney Anderson

Meet our new pop-country client, Sydney Anderson! She began her quest as a singer at the age of 8, performing country classics like “Leavin’ on Your Mind,” on music row stages such as Tootsies & The Stage. Over the past decade, Sydney has performed the National Anthem for both minor & major league sports teams across Texas, as well as military events, &and national races drawing in crowds of over ten thousand. Talent, drive, & a smile that just doesn’t quit allowed her to sing at local fairs, nightclubs, & opry houses on a weekly basis consistently for several years now. In the past Sydney has captured the title of CCM’s “It Girl,” & has opened for artists such as Three Dog Night.

Sydney has also dabbled a bit in voice-over work. Her voice can be heard currently in The Voice Karaoke app, The Karaoke Chanel, & commercials for Travel Dallas. Her true passion is for storytelling, & this is evident in her songwriting. Sydney’s music is a blend of Texas & Nashville country, full of sass &and energy.  

Watch her new music video "Fool Like You" on YouTube & stay tuned for her EP out Sept. 14 on iTunes & Spotify! Listen to her #MUSICMONDAY playlist below.

This playlist is a mix of throwback & new country. Lyrics are what I connect with most, & this batch of tunes lyrically could never go out of style. A couple of these songs I’ve been covering for years & the majority have influenced me deeply as a songwriter & performer. I’m a sucker for a sad country song & good storytelling.
— Sydney
#TeamHype Spotlight: Nelli Tokleh
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Here at #TeamHype, we're all about celebrating our peers! In today's #TeamHype Spotlight, we are highlighting a CultureHype OG, Nelli Tokleh, our first ever employee -- besides co-founders Amber & Jarrod, of course.

After jumpstarting her PR career at CultureHype back in 2012, Nelli has had the opportunity to work at some amazing companies. With some persistence & dedication, she's been able to reach her career #GOALS. The CultureHype fam is super proud to show her off!

How has working at CultureHype helped you in your career so far?

“In grad school, I was working for Amber to gain PR experience while finishing my MBA program. I was trying to stay ahead of the curve in the PR industry while in school. So when Amber offered me a gig at CultureHype, I snagged it quick! I was actually Amber’s first hire for the agency. My role was to work with several consumer brands & find them editorial opportunities. So gaining these skills early on in my PR career was very valuable!”

How was the transition from college into the workforce?

"It was an emotional roller coaster. From moving back into my parent’s house from my college apartment to looking for a full-time PR job, there was a lot of stress. But the hard work & all of those internships paid off when I landed my first job about a month after graduation. Then adulthood happened...working an 8-5 job, paying bills, (& student loans!), etc. Most new grads will agree that it’s not an easy transition but having supportive friends & family around you can make all the difference as you ease into a new routine."

What is your day-to-day life now working at Dala Communications?

"I’m a Senior Account Executive at Dala, & I do a lot of traditional PR work, which I love. I’m working with several clients from the B2B to B2C space, as well as nonprofit."

What do you love the most about working at Dala Communications?

"In PR, every day can be different, so it keeps things exciting. The clients I get to work with have such great stories, & I love being the storyteller for their audiences and the press."

What are some tips you can give readers to help them find the job of their dreams?

"If you’re in college get internships in whatever field you're majoring in because it’s a valuable experience to put on your resume, & it’s a great way to get portfolio samples. It makes you more marketable for a job when you graduate. Also, don’t be shy to connect with someone who you would be interested in working for one day. So if you’re interested in sports, for example, contact the PR manager for that team. Send them a Linkedin request, follow them on Twitter, reach out online to ask for opportunities.

How do you think persistence is important in this industry?

"Persistency allows you to grow & develop. You press on, even when the situation can be tough. As a result, you can achieve that goal you're going for & become a stronger, successful person in your career." 

What has been your biggest accomplishment within your career in Public Relations?

"It's hard to name just one. I love working with nonprofits and getting to tell their story to the public. The best feeling is knowing you've made a difference for an organization who may not always have the help & resources available. Whether it's increasing their Facebook likes or getting them an article in a local community paper, the small things can have a huge impact on an organization." 

#MUSICMONDAY feat. Ghost of Blind Lemon

Join Ghost on Aug. 4 from 6 to 11 p.m. at Oak Cliff's Spinster Records for a local live music celebration as our music blogger friend celebrates 11 years with a slew of Dallas-based musicians! The event will showcase acoustic performances by Megan Storie & Jacob Furr, followed by full-on rock debacles  by Mean Motor Scooter & Hand Drawn Records signees Meach Pango.  Then, head over to Double-Wide for a psych rock filled lineup featuring Caved Mountains, Corner Suns, & Sunbuzzed.

If you want to tune into Chris's radio show you can catch Ghost of Blind Lemon Radio every Wed. night at www.deepellumradio.com

Listen to #MUSICMONDAY with Ghost of Blind Lemon! Back in 2007,  Chris Mueller chose the name Ghost of Blind Lemon as a tribute to Blind Lemon Jefferson, one of the earliest musicians of note to play in Deep Ellum. Since then, "The Ghost," has not only been blogging about Deep Ellum & the music scene, but has booked showcases at various Dallas venues such as Club Dada, Opening Bell Coffee, Free Man, & much more for over a decade. In addition to scoring gigs he also is the host of his own radio show on Deep Ellum Radio.

In addition to the blog, Chris works as a teacher at a Charter high school.  When he's not obsessing about local music, he likes to spend time with his cats, play Sudoku, & other "nerdy" things.

I started the playlist with Old 97’s & Deathray Davies because those were the two bands that were most instrumental in my introduction to the Dallas music world. From there, I chose a list of some of the acts who have made the greatest impression on me (musically &/or personally) over the past eleven years. The last two tracks are newer releases that I feel are the best representatives of what the metroplex has to offer right now musically.
— Ghost
#MUSICMONDAY feat. rocker Bryce Bangs
 Photo credit: Justin Hamra

Photo credit: Justin Hamra

These are the songs that have been on steady rotation in my house for the last month or so. Some old tunes, some brand new ones. It’s a nice mix of melt-your-face rock ‘n roll, drink away your blues, & party ‘til the sun comes up. 
— Bryce Bangs

Meet #MUSICMONDAY's Bryce Bangs is a Dallas Native who combines blues, rock, & soul in his new self-titled album which debuted this summer with a sold-out record release show at Granada Theater.

Bryce Bangs is a Dallas native who combines blues, rock, & soul in his new album. Growing up, he was inspired by Jimi Hendrix, Ryan Bingham, Notorious B.I.G., Black Keys, & Gary Clark Jr. When he's not recording he loves cooking stir fry, collecting bolo ties, & supporting his alma mater Texas Tech fam. 

“Bryce & his following are ones to watch as they climb the ladder,” said Granada Theater owner Mike Schoder after the artist opened the venue’s recent Bob Schneider show, “expect a fun party where the music takes you away.”

Bryce Bangs’ self-titled sophomore album is now available for purchase on iTunes & streaming on Spotify. For more information about the artist, please visit www.brycebangsmusic.com


#MUSICMONDAY feat. Kelsey Shoemaker
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Monday’s can be difficult because your mind is tired & unproductive. I wanted to make a playlist that can set the tone for the week with beats that wake you up from that lazy Monday coma.

It's a new week & that must mean we have another #MUSICMONDAY playlist for you! Meet Kelsey Shoemaker, CultureHype’s new content creator. Kelsey is currently a Senior at the University of North Texas (UNT) studying Photojournalism. She is passionate about photography, having previously interned at D Magazine, College Fashionista, & now CultureHype. Kelsey loves surrounding herself with other talented individuals who have a strong visual & aesthetic style, the reason why she loves serving as Visuals Editor for her college paper North Texas Daily.

In her free time, Kelsey loves pouring wine glasses & putting on her Netflix queue which includes teen soap operas & murder documentaries. Kelsey also enjoys reading, coffee, cheese, and is obsessed with pasta.  

#MUSICMONDAY feat. Kenya Mavhera
 Photo Courtesy: Tyler Dozier

Photo Courtesy: Tyler Dozier

“I was really able to pour my passions into this playlist. I’m all about empowering women. One of my favorite motivational quotes read; 'Behind every successful woman, is a tribe of other successful women who have her back!' & this playlist describes that perfectly!"

July already..?! We are halfway through the summer! Stay tuned for this week's #MUSICMONDAY featuring our curly-headed intern Kenya Mavhera! This new #TeamHype member was born in Utah but is practically a Texas native. Kenya is currently a Senior at the University of North Texas (UNT), where she is pursuing a degree in Public Relations. Kenya has a passion for interacting with people and the world around her, this bubbly firework is always up for new conversations with new individuals! Kenya is always down for a spontaneous adventure and loves trying new things! During her free time, you’ll catch Kenya planning her next travel vacation, attempting to yoga, or striking a pose in front of the camera.

This free-spirit has a true passion for women empowerment & is all about #GirlPower. Kenya plans to go into the entertainment industry of PR & dreams of moving to California one day! This bilingual future #GirlBoss is one to look out for.

#MUSICMONDAY feat. Stephanie Beckers
 Photo credit: Tyler Dozier

Photo credit: Tyler Dozier

My playlist really describes my taste in music. From R&B to country, & everything in between, these songs will always make me feel something!

Meet Stephanie Beckers, a recent graduate from the University of North Texas (UNT)! Stephanie, one of our new #TeamHype summer interns, majored in Public Relations with a double minor in business & Spanish. The bilingual communications maven has a passion for dancing, music, & traveling. Catch her getting her fitness on, planning her next trip or concert, or looking for the cheesiest 'zza in town when she's off-duty. 

She loves watching videos of sloths on the internet & dreams of traveling to Thailand one day to make her dream of hugging baby elephants come true. Stephanie aspires to spread positivity & good vibes while bringing humor into people’s lives. The music aficionado has diverse tastes, spanning genres & languages.

#MUSICMONDAY feat. Andi Benson
These are just a few of my favorite songs and artists in the world. I’ve gotten to see a lot of these songs live, so I have some awesome memories associated with this playlist. I love music that can match my mood, whether I’m happy or sad, & act as a soundtrack to my day.

She’s a recent graduate from the University of North Texas (UNT) & one of the newest members of #TeamHype. Andi, our new Account Executive, has been drawn to the alternative/folk/indie music scene since middle school after her best friend's older sister gave her a mixed CD, & she got to hear “good” music for the first time. Some of Andi's proudest moments include being handed the microphone at an Edward Sharpe & the Magnetic Zeros concert & seeing her favorite artist, Shakey Graves four (coming up on 5) times. Prior to joining #TeamHype, Andi spent time on Red Bull's "Wings Team" & as an Entertainment Intern at The Rustic. 

Andi’s free time consists of doing yoga, binge-watching Netflix, & scoping out new sushi places. She loves collecting lavender-scented anything & is working on becoming a better plant mom. Andi finds inspiration from music, the amazing people she works with, & of course her ultimate #girlcrush, Stevie Nicks.

HypeFest Diary: Meet Larry Gee
 &nbsp;Courtesey of Karlo X. Ramos

 Courtesey of Karlo X. Ramos


This year HypeFest will have many artists but there is no one like Larry Gee on the lineup. Larry Gee is are neo R&B/Pop artist who does not shy away from being unique. He will push the boundaries and challenge the norms of pop, and rhythm and blues sounds. Some of his songs have a spacey vibe to them that you can sit back and chill to while others are upbeat and get you out of your seat wanting to dance.


Inspiration is key in artistry and there are a lot of pioneers that paved the way for others to express themselves, and Larry was no exception. Larry was inspired by the “king of pop”, Michael Jackson. Larry says the moment when he knew he wanted to pursue a career in music is when he was, “watching Michael Jackson do the moonwalk on the Motown 25th Anniversary shown in 1983.” I hear a lot of Michael Jackson’s influence in Larry’s music. Jackson fuses Pop, R&B, and Rock, elements in his music, and Larry followed in his footsteps by mixing elements from Pop, and R&B, placing him in a genre known today as alternative R&B.


Larry says that “Everyone in the game” is inspiring him right now. He goes on to say that ” there is so much good music out there!” This is true! There are so many artists across the board that are killing it in the music game; but there are artist such as SZA, Daniel Cesar, DVSN, Majid Jordan, and the Weekend, that his sounds align with. Larry along with these artists are innovating R&B creating newer and fresher sounds that keep fans wanting more.


 Courtesey of Rico DeLeon

Courtesey of Rico DeLeon

Larry has grown as an artist from the day he started singing his first notes to where he is today. Now with some experience under his belt he says, “ I am more aware of the music I want to create.”  

For HypeFest he says “ We should be on the lookout for fun sounds and some special guest” so come and check out Larry Gee along with special guest at the Rustic June 16th from 12pm to 2am. Be on the lookout for new music coming from him soon. To connect with Larry you can go to his Facebook, Instagram or Twitter, and to listen to his music you can go to Spotify.  


Amber LaFrance
HypeFest Diary: Meet Kirk Thurmond & The Millennials


We are so excited for #HypeFest this Saturday, June 16th from 12 p.m. to 2 a.m at the Rustic in Dallas!  Help us celebrate our five year anniversary as an agency with live performances from our favorite local artists. Take a look at our HypeFest Diary to get to know the artists performing at the event!

As a Dallas native, Kurk Thurmond has got a lot of soul to share.  Kirk Thurmond and the millennials consider themselves a soul band, with a pop act performing a mix of pop and r&b.

At a young age, various things shaped Kirk Thurmond into the musician he is today including his upbringing in Dallas, his lifestyle growing up in the Dallas neighborhoods has influenced his life and passion for music in nothing but a positive way.

“As a Dallas native, in particular, I've become very aware of Dallas music and how it's influenced popular music in the last decade or so. I've spent a good bit of time in other "music cities," and Dallas is one of the most underrated hubs for talent that I've ever come across. KTAM has dedicated itself to continuing the tradition of influencing American music from right here in DTX.”


Although Kirk had many musical influences growing up, he recollects that Stevie Wonder taught him the most significant lesson, leaving her with inspirational words that have impacted her life as a musician and continue to do so.

“The best the I learned at a young age was from Stevie Wonder. He taught me that music doesn't have to be simple to feel simple.”

When asked about plans for Kirk Thurmond and the Millenials, Kirk sheds light on his ever-evolving ideas and an open mind for music. Kirk wants to produce timeless music that is inspired by the musicians that once inspired him.

“We've recently dedicated ourselves to recreating musical moments that we will never forget. There are a handful of songs/albums that I can remember changing my life. I want to pull the timeless aspects of that music and try to create new and fresh moments for new listeners or people that may not have grown up with the musical foundation that I did.”

When asked why Kirk Thurmond and the Millenials are psyched to perform at this summer’s hype fest the reply was simple, they are excited to play new songs, gain new listeners and have a fun time!

“KTAM has been growing as a group of friends, which has grown us as a band. It's funny how that goes hand in hand. So our show has stepped up quite a bit. We have plenty of new songs under our belts, new licks, new moves, new grooves. We're excited to show them to the HypeFest crowd. We are a guaranteed good time!”

#GetHyped and don’t miss Kirk Thurmond and the Millennials perform at this year's HypeFest at The Rustic, June 16th, starting at 12 p.m. For more information on 88 Killa, check out his Facebook!  Learn more about the event and artists performing at Hypefest on our Facebook event page & RSVP to save your sp


Amber LaFrance
HypeFest Diary: Meet Remy Reilly
  Courtesy of J.Waffles

Courtesy of J.Waffles


This year is Culture Hypes first Hypefest! While you are there you will be able to see Remy Reilly perform, a 14 year old singer/songwriter from North Texas that has a very mature and soulful voice.

Remy discovered her love for music at the age of 11 by taking drum lessons and had her first performance at the age of 12. This propelled her into pursuing music more seriously.

It's not easy to be a singer/songwriter at a young age but Remy makes it look effortless as she is creating catchy songs that are being played on the radio. She overcomes adversity and that’s what makes her special.

“Becoming an artist at this age gives me the opportunity to practice my craft and dedicate more time to writing,” she tells us. “It also makes me want to inspire more young people to do what they love. That you can do anything you want at any age.”

As a child, Remy was musically influenced by her parents. Her mom introduced her to hip-hop and R&B and her dad showed her rock. She said she listened to The Cure, ZZ Ward, and Billy Joel.
Now, Remy’s music has an impact on people and her voice influences others. She hopes to show her fans that they have the ability to “Do whatever it is they are into. That they can pursue their dreams at any age, and to just have fun.”


  Courtesy of Will Von Bolton   

Courtesy of Will Von Bolton

In the next couple of years, Remy wants to have a band, open for bigger artists, and drop a new EP. She can definitely reach those goals because she is persistent, disciplined and ambitious.

HypeFest gives an opportunity for Dallas’s artists to come together and celebrate all kinds of music. It will be a fun place for people to come and relax, eat and enjoy good music. Remy thinks “having all the creatives of Dallas in one festival gives a good chance at networking and meeting new people not only in the arts but in other industries too.”

This rising star is someone to look out for as she grows as an artist and makes more music. Remy will be performing Saturday afternoon on June 16th along with an amazing lineup of Dallas artists. Come check her out at Hype Fest 2018. To connect with Remy you can follow her on Facebook or if want to listen to her music you can go to Spotify!#GetHyped#HypeFest18#CultureHypeArtists.

Amber LaFrance
HypeFest Diary: Meet Becky Middleton
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The countdown has begun, we have two more days to go until our all day HypeFest! With celebration in the air, we are excited to wrap up the week with the artists we will be showcasing on The Rustic’s stage from 12 p.m. to 2 a.m. on June 16th.

Meet Becky Middleton, a soul, pop, and roots artist who has been groovin’ her way through the Dallas music scene. The sound of her upcoming record is super soulful and piano heavy. The powerful vocals Becky possess will give you Adele/Aretha vibes that make you want to sing along and sway to the beat of the song.

Growing up, her dad would play her all of his old vinyls from Aretha Franklin, Ray Charles, The Beatles, The Beach Boys,  Johnny Cash, etc. Another music idol she loves is Whitney Houston. Music has always ran in her family, she was always in church and school choirs. She never decided she wanted a singing career but knew it was the only thing she ever wanted to do since a young age.

Within Becky’s music, you can expect to relate to her lyrics as she always wants to reach her fans wherever they’re at.

“Beyond being a serious musician and making good art that is timeless, I always want what I write to speak to people on a personal level,” she tells us. “It is the highest commendation when someone comes up to me after a show and says that a song really spoke to them or described what they are going through.”

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Throughout her life, Becky faced many obstacles that she had to overcome to be where she is today. For many years, she would record and sing backup for other people; she had a limitless voice for those projects but not of her own. This album is really where she found her own voice.

“I had people in my life telling me what I needed to sound like. And it all changed when I stopped trying to be what people wanted me to be,” Becky told us. “Around the same time, I went through this breakup where I was writing these new songs and so it all kinda came out in this new sound for the record.”

Becky states that first and foremost, she is a singer. She is classically-trained and loves singing to all genres for different projects. To her, the sky's the limit in the studio. Also, when it comes to recording, she has one rule. Do NOT use autotune.

“You have to have more than one fire going at the same time, always pushing forward in an artistic career,” she explains. “For me, that starts with sitting at my piano or guitar and writing.”

She plans to continue growing as an artist by always listening for new inspiration. She has been newly inspired by personal things in her life as well as beautiful music such as Musgrave’s new album. She envisions her music winning her a Grammy award one day! (She’s pretty sure she practiced her speech in the mirror when she was a kid.)  

Not only is Becky excited to perform on such a great stage such as The Rustic for HypeFest, but she is thrilled to kick it with her CultureHype Fam while enjoying some amazing food.

Make sure to check out her album release later this year along with many more shows in July. For more information on Becky Middleton, check out her website at: http://www.beckymiddleton.com/. Also, #GetHyped and RSVP your spot on Facebook to attend HypeFest this Saturday!  

Images 1 and 3- photo courtesy of Nicolette Mollet

Amber LaFrance
HypeFest Diary: Meet Seysei

Come out and get HYPED! #HypeFest is this Saturday, June 16th from 12 p.m. to 2 a.m at the Rustic in Dallas!  Help us celebrate our five year anniversary as an agency with live performances from our favorite local artists. Take a look at our HypeFest Diary to get to know the artists performing at the event!

Introducing Seysei, with her eclectic taste she is in tune with all things music, she performs a mix of pop and r&b. Seysei is full of passion with a heart of gold Seysei is bringing all of her energy to the stage at HypeFest this Saturday. 

Born in India, Seysei moved to America at the young age of two. With Indian heritage and American upbringing, Seysei kept to her roots, being influenced by the best of both worlds.  American and Indian culture were a big part of the music she listened to growing up with a mix of Bollywood and Beyonce songs playing in the background of the soundtrack of her life. 

“I noticed that Indian voices were very different from American pop/RnB ones and maybe that's why they weren't as popular in the states. I wondered why I couldn’t be that type of American voice/pop icon that simultaneously represented 1.3 billion faces of our world’s population over in India and other parts of the globe? I had never seen anyone like that on TV growing up.”

Seysei had a diverse range of musical artists that influenced her love for music while growing up. This included Indian Bollywood producers, Korean-pop Idols, and pop icons like Lady Gaga, Kehlani, Ariana Grande, and Shania Twain.

Her recent trip to India helped her understand more about where she came from. One of Seysei's’ goals is to use her platform as an artist to shed light on something very near and dear to her heart, Indian culture. Especially bringing knowledge to those who are unaware of Indian artists called “Nagas.”

"Putting it simply, Indians and Nagas have historically been at odds socially and politically, and that continues to this day. My parents made a bold move to marry each other, making my sister and I the children of a Romeo and Juliet type of scenario. Being the result of mixed cultural background and coupling it with my American attitude; I’m ready to make bold moves and ultimately show the world something they’ve never seen.”


With so many things already accomplished in her career, Seysei has already shot her first music video, finished her first single, and began prepping for her next single to be released. She is excited to showcase her new music and perform with a wide range of genres and unique artists at HypeFest!

“HypeFest 2018 is so different from others in the metroplex because it showcases exactly what I'm excited about! An array of artists from different backgrounds and cultures who want to use music to make a difference, to represent people who relate to them and to HYPE audiences up about Dallas music culture. Who wouldn't want a piece of this?!”

#GetHyped and see our one of a kind artists perform at this years HypeFest at The Rustic, June 16th, starting at 12 p.m. For more information on Seysei, check out her Facebook!  Learn more about the event and artists performing at Hypefest on our Facebook event page & RSVP to save your spot!

Amber LaFrance
HypeFest Diary: Meet M3CCA

As the weekend quickly approaches, don’t forget to mark your calendars for the first annual HypeFest! Join us this Saturday, June 16th, from 12 p.m. to 2 a.m. at the Rustic in Dallas. You certainly don’t want to miss out as we showcase some of our favorite local artists!  

Meet M3CCA, one of this year's performing artists for HypeFest! M3CCA will bring a unique sound to HypeFest with her galactic hip-hop soul music. She's been creating her own music for 4 years now and plans to continue exploring her music options.

M3CCA’s kick-start to her career launched when she won Best New Artist at the Dallas Observer this year! This Texas native singer is already off to a buzz and her music career is just beginning! In the past few years, M3CCA has expanded and grown as a music artist through her experiences here in Dallas.

“Freedom” is how M3CCA describes the galactic hip-hop soul music she produces. For her, galactic-ness opens the door to see beyond the earth, it’s an opportunity to look further into the universe, and M3CCA plans to show that through her music!

“Hip-hop is my culture and the voice of the people, while soul is the spirit and the emotional part that is in my music.”


Be on the lookout for M3CCA as she continues to create this out-of-the-world sound. As her career progresses, M3CCA can see her style of music going international. She also plans to draw more buzz to the Dallas music scene, and that is exactly what she is doing!

Although M3CCA has faced some obstacles throughout her music career, she has been able to overcome every situation that she has encountered. The constant pressure and insecurities that come with being a musician have allowed her to grow in many ways and learn from each obstacle she has come across.

“I just always have to tell myself to be like water and flow with the ups and downs that come with being a creative, as well as take it easy on myself.”

M3CCA plans to make a statement this Saturday at HypeFest! With some new music up her sleeve, she wants to leave the crowd with love, light, and compassion towards one another. This memorable experience is not something you’ll want to miss!

Keep a lookout for this amazing upcoming musician as she brings her unique sound and takes on the stage at HypeFest! For more information on M3CCA, check out her Facebook page! #GetHyped and get ready for this unforgettable concert experience, brought to you by CultureHype!

See yall this Saturday!

Images courtesy of Fela Raymond, Malibu Jones.

Amber LaFrance
HypeFest Diary: Meet 88 Killa

Don’t forget to mark your calendars for #HypeFest! HypeFest is this Saturday, June 16th from 12 p.m. to 2 a.m at the Rustic in Dallas!  Help us celebrate our five year anniversary as an agency with live performances from our favorite local artists. Take a look at our HypeFest Diary to get to know the artists performing at the event!

Meet 88 Killa, this Dallas based Hip-Hop/Rap inspired artist whose music is sure to be added to your summer playlist.  88 Killa will be performing at this summers HypeFest! When asked what he is looking forward to about HypeFest he shares that he hopes to bring in some new listeners.

88 Killa is not your average Hip-Hop artist; he has put method to his madness and came up with a unique process behind the hit tunes he produces. He takes inspiration from all that he does and applies it to the music he creates.

“I’ve taken a different approach by pulling from all my inspirations and focusing on showcasing my real, everyday lifestyle rather than hide behind smoke and mirrors.”


88 Killa projects positivity not only with his music but with the lifestyle he leads and music he produces. His fans have always pushed him to work harder, and he wants to use this platform as a way to send out a positive message to those struggling with life's everyday obstacles or those unsure whether or not to pursue a career in the music industry.

88 Killa has grown to know his strengths and weaknesses musically, and as an individual, he thinks it is essential to know the right time to say yes/no and to never be afraid to speak up for those that can’t.  There is one particular message he wants to send out to his fans.

“I want to tell them that it’s perfectly ok to be proud of where you come from and embrace the culture that made you and I strive to do that through visual storytelling in my videos and photo shoots to audio autobiographies within my albums.”

Music was a significant influencer to 88 killa while growing up. He believes his influence to start a career in music is not attributed to just one individual, but rather a combination of decisions, people, and lifestyle choices.

“There hasn’t been a single person that I could give this credit to because I believe that even random encounters with strangers can have just as much of an impact as a deep conversation with someone from my inner circle would have”

#GetHyped and don’t miss 88 Killa perform his one of a kind hits at this year's HypeFest at The Rustic, June 16th, starting at 12 p.m. For more information on 88 Killa, check out his Facebook!  Learn more about the event and artists performing at Hypefest on our Facebook event page & RSVP to save your spot!

Amber LaFrance
HypeFest Diary: Meet The Mammoths
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Ready to get rockin’? HypeFest is approaching us and we can’t hide our excitement! On June 16, we will be having our first ever music fest from 12 p.m. to 2 a.m. at The Rustic in Dallas! Celebrate with us our five year anniversary as a Marketing & PR agency as we showcase some of our badass music clients. Join us on our HypeFest Diary journey to learn more about the artists you can expect to see at the event!

Meet The Mammoths, an up-and-coming Austin band that came together as a band through MAGIC. Some things are just meant to be! Within the band you will spot David who plays the chirps, Michael the flails, Tim the bangs, and Tyler the thumps. This solidified band is evolving and thundering their music through many stages including our very own Hypefest where you can expect them to rock your world.

What’s their style of music? Well, from rock to blues, the band doesn’t really know how to describe their unique style but know that when they come together, a masterpiece is formed.

“Someone will come in the practice space with an idea, which will turn into an amorphous blob, then a song is born,” the band tells us.

The Mammoths love both the Dallas and Austin music scenes and wouldn’t be the band they are today without the support from both cities. They love Dallas because it seems to be able to support full time working musicians. However, it differs from Austin since Austin has more music-oriented programs to help artists reach the next level or take care of their well-being (Black Fret, AMF, HAAM, SIMS). Dallas and Austin are a close tie for their favorite city to play!

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Be on the lookout for The Mammoths because they are making BIG moves. Currently, they are recording their debut full-length album at Modern Electric with Jeff Saenz captaining the ship. Jeff is helping them bring out the best in their band by socializing and getting them out of their typical song structures.

Their dedication to music is getting more intense as they will be hitting the road July and August. Their van, Peggy, will be touring the Southeast, Northeast, Midwest, and Colorado regions. Catch them at one of their shows this summer and experience a blazing show from this incredibly talented band!

For more information on The Mammoths, visit their page at: http://themammothsmusic.com/ Come check them out next week at HypeFest and RSVP to see the band perform along with other artists on our all-day mini-music fest!

Amber LaFrance
#MUSICMONDAY feat. Tori Loudenback
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“The music I love can be described as a compilation of a multitude of genres with a focus on pop, alternative & indie music.”

It's #MUSICMONDAY! Meet Tori Loudenback. From an early age, music has been a driving force and creative outlet for her. Graduating from the University of North Texas in 2018 with a Bachelors in Journalism with a focus in Advertising, Tori is pursuing a career that celebrates and values artistic endeavors.

During her free time, she likes to travel, read, shop at thrift/antique stores, and is always on the lookout for the best Thai tea in town. Tori loves painting and knows the heart required to make authentic art. The love of her life, Scottie, her 15-year-old dachshund, can always be found sitting by her side napping away.