#MUSICMONDAY feat. Kelsey Shoemaker
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Monday’s can be difficult because your mind is tired & unproductive. I wanted to make a playlist that can set the tone for the week with beats that wake you up from that lazy Monday coma.

It's a new week & that must mean we have another #MUSICMONDAY playlist for you! Meet Kelsey Shoemaker, CultureHype’s new content creator. Kelsey is currently a Senior at the University of North Texas (UNT) studying Photojournalism. She is passionate about photography, having previously interned at D Magazine, College Fashionista, & now CultureHype. Kelsey loves surrounding herself with other talented individuals who have a strong visual & aesthetic style, the reason why she loves serving as Visuals Editor for her college paper North Texas Daily.

In her free time, Kelsey loves pouring wine glasses & putting on her Netflix queue which includes teen soap operas & murder documentaries. Kelsey also enjoys reading, coffee, cheese, and is obsessed with pasta.  

#MUSICMONDAY feat. Kenya Mavhera
 Photo Courtesy: Tyler Dozier

Photo Courtesy: Tyler Dozier

“I was really able to pour my passions into this playlist. I’m all about empowering women. One of my favorite motivational quotes read; 'Behind every successful woman, is a tribe of other successful women who have her back!' & this playlist describes that perfectly!"

July already..?! We are halfway through the summer! Stay tuned for this week's #MUSICMONDAY featuring our curly-headed intern Kenya Mavhera! This new #TeamHype member was born in Utah but is practically a Texas native. Kenya is currently a Senior at the University of North Texas (UNT), where she is pursuing a degree in Public Relations. Kenya has a passion for interacting with people and the world around her, this bubbly firework is always up for new conversations with new individuals! Kenya is always down for a spontaneous adventure and loves trying new things! During her free time, you’ll catch Kenya planning her next travel vacation, attempting to yoga, or striking a pose in front of the camera.

This free-spirit has a true passion for women empowerment & is all about #GirlPower. Kenya plans to go into the entertainment industry of PR & dreams of moving to California one day! This bilingual future #GirlBoss is one to look out for.

#MUSICMONDAY feat. Stephanie Beckers
 Photo credit: Tyler Dozier

Photo credit: Tyler Dozier

My playlist really describes my taste in music. From R&B to country, & everything in between, these songs will always make me feel something!

Meet Stephanie Beckers, a recent graduate from the University of North Texas (UNT)! Stephanie, one of our new #TeamHype summer interns, majored in Public Relations with a double minor in business & Spanish. The bilingual communications maven has a passion for dancing, music, & traveling. Catch her getting her fitness on, planning her next trip or concert, or looking for the cheesiest 'zza in town when she's off-duty. 

She loves watching videos of sloths on the internet & dreams of traveling to Thailand one day to make her dream of hugging baby elephants come true. Stephanie aspires to spread positivity & good vibes while bringing humor into people’s lives. The music aficionado has diverse tastes, spanning genres & languages.

#MUSICMONDAY feat. Andi Benson
These are just a few of my favorite songs and artists in the world. I’ve gotten to see a lot of these songs live, so I have some awesome memories associated with this playlist. I love music that can match my mood, whether I’m happy or sad, & act as a soundtrack to my day.

She’s a recent graduate from the University of North Texas (UNT) & one of the newest members of #TeamHype. Andi, our new Account Executive, has been drawn to the alternative/folk/indie music scene since middle school after her best friend's older sister gave her a mixed CD, & she got to hear “good” music for the first time. Some of Andi's proudest moments include being handed the microphone at an Edward Sharpe & the Magnetic Zeros concert & seeing her favorite artist, Shakey Graves four (coming up on 5) times. Prior to joining #TeamHype, Andi spent time on Red Bull's "Wings Team" & as an Entertainment Intern at The Rustic. 

Andi’s free time consists of doing yoga, binge-watching Netflix, & scoping out new sushi places. She loves collecting lavender-scented anything & is working on becoming a better plant mom. Andi finds inspiration from music, the amazing people she works with, & of course her ultimate #girlcrush, Stevie Nicks.

HypeFest Diary: Meet Larry Gee
  Courtesey of Karlo X. Ramos

 Courtesey of Karlo X. Ramos


This year HypeFest will have many artists but there is no one like Larry Gee on the lineup. Larry Gee is are neo R&B/Pop artist who does not shy away from being unique. He will push the boundaries and challenge the norms of pop, and rhythm and blues sounds. Some of his songs have a spacey vibe to them that you can sit back and chill to while others are upbeat and get you out of your seat wanting to dance.


Inspiration is key in artistry and there are a lot of pioneers that paved the way for others to express themselves, and Larry was no exception. Larry was inspired by the “king of pop”, Michael Jackson. Larry says the moment when he knew he wanted to pursue a career in music is when he was, “watching Michael Jackson do the moonwalk on the Motown 25th Anniversary shown in 1983.” I hear a lot of Michael Jackson’s influence in Larry’s music. Jackson fuses Pop, R&B, and Rock, elements in his music, and Larry followed in his footsteps by mixing elements from Pop, and R&B, placing him in a genre known today as alternative R&B.


Larry says that “Everyone in the game” is inspiring him right now. He goes on to say that ” there is so much good music out there!” This is true! There are so many artists across the board that are killing it in the music game; but there are artist such as SZA, Daniel Cesar, DVSN, Majid Jordan, and the Weekend, that his sounds align with. Larry along with these artists are innovating R&B creating newer and fresher sounds that keep fans wanting more.


 Courtesey of Rico DeLeon

Courtesey of Rico DeLeon

Larry has grown as an artist from the day he started singing his first notes to where he is today. Now with some experience under his belt he says, “ I am more aware of the music I want to create.”  

For HypeFest he says “ We should be on the lookout for fun sounds and some special guest” so come and check out Larry Gee along with special guest at the Rustic June 16th from 12pm to 2am. Be on the lookout for new music coming from him soon. To connect with Larry you can go to his Facebook, Instagram or Twitter, and to listen to his music you can go to Spotify.  


Amber LaFrance
HypeFest Diary: Meet Kirk Thurmond & The Millennials


We are so excited for #HypeFest this Saturday, June 16th from 12 p.m. to 2 a.m at the Rustic in Dallas!  Help us celebrate our five year anniversary as an agency with live performances from our favorite local artists. Take a look at our HypeFest Diary to get to know the artists performing at the event!

As a Dallas native, Kurk Thurmond has got a lot of soul to share.  Kirk Thurmond and the millennials consider themselves a soul band, with a pop act performing a mix of pop and r&b.

At a young age, various things shaped Kirk Thurmond into the musician he is today including his upbringing in Dallas, his lifestyle growing up in the Dallas neighborhoods has influenced his life and passion for music in nothing but a positive way.

“As a Dallas native, in particular, I've become very aware of Dallas music and how it's influenced popular music in the last decade or so. I've spent a good bit of time in other "music cities," and Dallas is one of the most underrated hubs for talent that I've ever come across. KTAM has dedicated itself to continuing the tradition of influencing American music from right here in DTX.”


Although Kirk had many musical influences growing up, he recollects that Stevie Wonder taught him the most significant lesson, leaving her with inspirational words that have impacted her life as a musician and continue to do so.

“The best the I learned at a young age was from Stevie Wonder. He taught me that music doesn't have to be simple to feel simple.”

When asked about plans for Kirk Thurmond and the Millenials, Kirk sheds light on his ever-evolving ideas and an open mind for music. Kirk wants to produce timeless music that is inspired by the musicians that once inspired him.

“We've recently dedicated ourselves to recreating musical moments that we will never forget. There are a handful of songs/albums that I can remember changing my life. I want to pull the timeless aspects of that music and try to create new and fresh moments for new listeners or people that may not have grown up with the musical foundation that I did.”

When asked why Kirk Thurmond and the Millenials are psyched to perform at this summer’s hype fest the reply was simple, they are excited to play new songs, gain new listeners and have a fun time!

“KTAM has been growing as a group of friends, which has grown us as a band. It's funny how that goes hand in hand. So our show has stepped up quite a bit. We have plenty of new songs under our belts, new licks, new moves, new grooves. We're excited to show them to the HypeFest crowd. We are a guaranteed good time!”

#GetHyped and don’t miss Kirk Thurmond and the Millennials perform at this year's HypeFest at The Rustic, June 16th, starting at 12 p.m. For more information on 88 Killa, check out his Facebook!  Learn more about the event and artists performing at Hypefest on our Facebook event page & RSVP to save your sp


Amber LaFrance
HypeFest Diary: Meet Remy Reilly
  Courtesy of J.Waffles

Courtesy of J.Waffles


This year is Culture Hypes first Hypefest! While you are there you will be able to see Remy Reilly perform, a 14 year old singer/songwriter from North Texas that has a very mature and soulful voice.

Remy discovered her love for music at the age of 11 by taking drum lessons and had her first performance at the age of 12. This propelled her into pursuing music more seriously.

It's not easy to be a singer/songwriter at a young age but Remy makes it look effortless as she is creating catchy songs that are being played on the radio. She overcomes adversity and that’s what makes her special.

“Becoming an artist at this age gives me the opportunity to practice my craft and dedicate more time to writing,” she tells us. “It also makes me want to inspire more young people to do what they love. That you can do anything you want at any age.”

As a child, Remy was musically influenced by her parents. Her mom introduced her to hip-hop and R&B and her dad showed her rock. She said she listened to The Cure, ZZ Ward, and Billy Joel.
Now, Remy’s music has an impact on people and her voice influences others. She hopes to show her fans that they have the ability to “Do whatever it is they are into. That they can pursue their dreams at any age, and to just have fun.”


  Courtesy of Will Von Bolton   

Courtesy of Will Von Bolton

In the next couple of years, Remy wants to have a band, open for bigger artists, and drop a new EP. She can definitely reach those goals because she is persistent, disciplined and ambitious.

HypeFest gives an opportunity for Dallas’s artists to come together and celebrate all kinds of music. It will be a fun place for people to come and relax, eat and enjoy good music. Remy thinks “having all the creatives of Dallas in one festival gives a good chance at networking and meeting new people not only in the arts but in other industries too.”

This rising star is someone to look out for as she grows as an artist and makes more music. Remy will be performing Saturday afternoon on June 16th along with an amazing lineup of Dallas artists. Come check her out at Hype Fest 2018. To connect with Remy you can follow her on Facebook or if want to listen to her music you can go to Spotify!#GetHyped#HypeFest18#CultureHypeArtists.

Amber LaFrance
HypeFest Diary: Meet Becky Middleton
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The countdown has begun, we have two more days to go until our all day HypeFest! With celebration in the air, we are excited to wrap up the week with the artists we will be showcasing on The Rustic’s stage from 12 p.m. to 2 a.m. on June 16th.

Meet Becky Middleton, a soul, pop, and roots artist who has been groovin’ her way through the Dallas music scene. The sound of her upcoming record is super soulful and piano heavy. The powerful vocals Becky possess will give you Adele/Aretha vibes that make you want to sing along and sway to the beat of the song.

Growing up, her dad would play her all of his old vinyls from Aretha Franklin, Ray Charles, The Beatles, The Beach Boys,  Johnny Cash, etc. Another music idol she loves is Whitney Houston. Music has always ran in her family, she was always in church and school choirs. She never decided she wanted a singing career but knew it was the only thing she ever wanted to do since a young age.

Within Becky’s music, you can expect to relate to her lyrics as she always wants to reach her fans wherever they’re at.

“Beyond being a serious musician and making good art that is timeless, I always want what I write to speak to people on a personal level,” she tells us. “It is the highest commendation when someone comes up to me after a show and says that a song really spoke to them or described what they are going through.”

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Throughout her life, Becky faced many obstacles that she had to overcome to be where she is today. For many years, she would record and sing backup for other people; she had a limitless voice for those projects but not of her own. This album is really where she found her own voice.

“I had people in my life telling me what I needed to sound like. And it all changed when I stopped trying to be what people wanted me to be,” Becky told us. “Around the same time, I went through this breakup where I was writing these new songs and so it all kinda came out in this new sound for the record.”

Becky states that first and foremost, she is a singer. She is classically-trained and loves singing to all genres for different projects. To her, the sky's the limit in the studio. Also, when it comes to recording, she has one rule. Do NOT use autotune.

“You have to have more than one fire going at the same time, always pushing forward in an artistic career,” she explains. “For me, that starts with sitting at my piano or guitar and writing.”

She plans to continue growing as an artist by always listening for new inspiration. She has been newly inspired by personal things in her life as well as beautiful music such as Musgrave’s new album. She envisions her music winning her a Grammy award one day! (She’s pretty sure she practiced her speech in the mirror when she was a kid.)  

Not only is Becky excited to perform on such a great stage such as The Rustic for HypeFest, but she is thrilled to kick it with her CultureHype Fam while enjoying some amazing food.

Make sure to check out her album release later this year along with many more shows in July. For more information on Becky Middleton, check out her website at: http://www.beckymiddleton.com/. Also, #GetHyped and RSVP your spot on Facebook to attend HypeFest this Saturday!  

Images 1 and 3- photo courtesy of Nicolette Mollet

Amber LaFrance
HypeFest Diary: Meet Seysei

Come out and get HYPED! #HypeFest is this Saturday, June 16th from 12 p.m. to 2 a.m at the Rustic in Dallas!  Help us celebrate our five year anniversary as an agency with live performances from our favorite local artists. Take a look at our HypeFest Diary to get to know the artists performing at the event!

Introducing Seysei, with her eclectic taste she is in tune with all things music, she performs a mix of pop and r&b. Seysei is full of passion with a heart of gold Seysei is bringing all of her energy to the stage at HypeFest this Saturday. 

Born in India, Seysei moved to America at the young age of two. With Indian heritage and American upbringing, Seysei kept to her roots, being influenced by the best of both worlds.  American and Indian culture were a big part of the music she listened to growing up with a mix of Bollywood and Beyonce songs playing in the background of the soundtrack of her life. 

“I noticed that Indian voices were very different from American pop/RnB ones and maybe that's why they weren't as popular in the states. I wondered why I couldn’t be that type of American voice/pop icon that simultaneously represented 1.3 billion faces of our world’s population over in India and other parts of the globe? I had never seen anyone like that on TV growing up.”

Seysei had a diverse range of musical artists that influenced her love for music while growing up. This included Indian Bollywood producers, Korean-pop Idols, and pop icons like Lady Gaga, Kehlani, Ariana Grande, and Shania Twain.

Her recent trip to India helped her understand more about where she came from. One of Seysei's’ goals is to use her platform as an artist to shed light on something very near and dear to her heart, Indian culture. Especially bringing knowledge to those who are unaware of Indian artists called “Nagas.”

"Putting it simply, Indians and Nagas have historically been at odds socially and politically, and that continues to this day. My parents made a bold move to marry each other, making my sister and I the children of a Romeo and Juliet type of scenario. Being the result of mixed cultural background and coupling it with my American attitude; I’m ready to make bold moves and ultimately show the world something they’ve never seen.”


With so many things already accomplished in her career, Seysei has already shot her first music video, finished her first single, and began prepping for her next single to be released. She is excited to showcase her new music and perform with a wide range of genres and unique artists at HypeFest!

“HypeFest 2018 is so different from others in the metroplex because it showcases exactly what I'm excited about! An array of artists from different backgrounds and cultures who want to use music to make a difference, to represent people who relate to them and to HYPE audiences up about Dallas music culture. Who wouldn't want a piece of this?!”

#GetHyped and see our one of a kind artists perform at this years HypeFest at The Rustic, June 16th, starting at 12 p.m. For more information on Seysei, check out her Facebook!  Learn more about the event and artists performing at Hypefest on our Facebook event page & RSVP to save your spot!

Amber LaFrance
HypeFest Diary: Meet M3CCA

As the weekend quickly approaches, don’t forget to mark your calendars for the first annual HypeFest! Join us this Saturday, June 16th, from 12 p.m. to 2 a.m. at the Rustic in Dallas. You certainly don’t want to miss out as we showcase some of our favorite local artists!  

Meet M3CCA, one of this year's performing artists for HypeFest! M3CCA will bring a unique sound to HypeFest with her galactic hip-hop soul music. She's been creating her own music for 4 years now and plans to continue exploring her music options.

M3CCA’s kick-start to her career launched when she won Best New Artist at the Dallas Observer this year! This Texas native singer is already off to a buzz and her music career is just beginning! In the past few years, M3CCA has expanded and grown as a music artist through her experiences here in Dallas.

“Freedom” is how M3CCA describes the galactic hip-hop soul music she produces. For her, galactic-ness opens the door to see beyond the earth, it’s an opportunity to look further into the universe, and M3CCA plans to show that through her music!

“Hip-hop is my culture and the voice of the people, while soul is the spirit and the emotional part that is in my music.”


Be on the lookout for M3CCA as she continues to create this out-of-the-world sound. As her career progresses, M3CCA can see her style of music going international. She also plans to draw more buzz to the Dallas music scene, and that is exactly what she is doing!

Although M3CCA has faced some obstacles throughout her music career, she has been able to overcome every situation that she has encountered. The constant pressure and insecurities that come with being a musician have allowed her to grow in many ways and learn from each obstacle she has come across.

“I just always have to tell myself to be like water and flow with the ups and downs that come with being a creative, as well as take it easy on myself.”

M3CCA plans to make a statement this Saturday at HypeFest! With some new music up her sleeve, she wants to leave the crowd with love, light, and compassion towards one another. This memorable experience is not something you’ll want to miss!

Keep a lookout for this amazing upcoming musician as she brings her unique sound and takes on the stage at HypeFest! For more information on M3CCA, check out her Facebook page! #GetHyped and get ready for this unforgettable concert experience, brought to you by CultureHype!

See yall this Saturday!

Images courtesy of Fela Raymond, Malibu Jones.

Amber LaFrance
HypeFest Diary: Meet 88 Killa

Don’t forget to mark your calendars for #HypeFest! HypeFest is this Saturday, June 16th from 12 p.m. to 2 a.m at the Rustic in Dallas!  Help us celebrate our five year anniversary as an agency with live performances from our favorite local artists. Take a look at our HypeFest Diary to get to know the artists performing at the event!

Meet 88 Killa, this Dallas based Hip-Hop/Rap inspired artist whose music is sure to be added to your summer playlist.  88 Killa will be performing at this summers HypeFest! When asked what he is looking forward to about HypeFest he shares that he hopes to bring in some new listeners.

88 Killa is not your average Hip-Hop artist; he has put method to his madness and came up with a unique process behind the hit tunes he produces. He takes inspiration from all that he does and applies it to the music he creates.

“I’ve taken a different approach by pulling from all my inspirations and focusing on showcasing my real, everyday lifestyle rather than hide behind smoke and mirrors.”


88 Killa projects positivity not only with his music but with the lifestyle he leads and music he produces. His fans have always pushed him to work harder, and he wants to use this platform as a way to send out a positive message to those struggling with life's everyday obstacles or those unsure whether or not to pursue a career in the music industry.

88 Killa has grown to know his strengths and weaknesses musically, and as an individual, he thinks it is essential to know the right time to say yes/no and to never be afraid to speak up for those that can’t.  There is one particular message he wants to send out to his fans.

“I want to tell them that it’s perfectly ok to be proud of where you come from and embrace the culture that made you and I strive to do that through visual storytelling in my videos and photo shoots to audio autobiographies within my albums.”

Music was a significant influencer to 88 killa while growing up. He believes his influence to start a career in music is not attributed to just one individual, but rather a combination of decisions, people, and lifestyle choices.

“There hasn’t been a single person that I could give this credit to because I believe that even random encounters with strangers can have just as much of an impact as a deep conversation with someone from my inner circle would have”

#GetHyped and don’t miss 88 Killa perform his one of a kind hits at this year's HypeFest at The Rustic, June 16th, starting at 12 p.m. For more information on 88 Killa, check out his Facebook!  Learn more about the event and artists performing at Hypefest on our Facebook event page & RSVP to save your spot!

Amber LaFrance
HypeFest Diary: Meet The Mammoths
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Ready to get rockin’? HypeFest is approaching us and we can’t hide our excitement! On June 16, we will be having our first ever music fest from 12 p.m. to 2 a.m. at The Rustic in Dallas! Celebrate with us our five year anniversary as a Marketing & PR agency as we showcase some of our badass music clients. Join us on our HypeFest Diary journey to learn more about the artists you can expect to see at the event!

Meet The Mammoths, an up-and-coming Austin band that came together as a band through MAGIC. Some things are just meant to be! Within the band you will spot David who plays the chirps, Michael the flails, Tim the bangs, and Tyler the thumps. This solidified band is evolving and thundering their music through many stages including our very own Hypefest where you can expect them to rock your world.

What’s their style of music? Well, from rock to blues, the band doesn’t really know how to describe their unique style but know that when they come together, a masterpiece is formed.

“Someone will come in the practice space with an idea, which will turn into an amorphous blob, then a song is born,” the band tells us.

The Mammoths love both the Dallas and Austin music scenes and wouldn’t be the band they are today without the support from both cities. They love Dallas because it seems to be able to support full time working musicians. However, it differs from Austin since Austin has more music-oriented programs to help artists reach the next level or take care of their well-being (Black Fret, AMF, HAAM, SIMS). Dallas and Austin are a close tie for their favorite city to play!

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Be on the lookout for The Mammoths because they are making BIG moves. Currently, they are recording their debut full-length album at Modern Electric with Jeff Saenz captaining the ship. Jeff is helping them bring out the best in their band by socializing and getting them out of their typical song structures.

Their dedication to music is getting more intense as they will be hitting the road July and August. Their van, Peggy, will be touring the Southeast, Northeast, Midwest, and Colorado regions. Catch them at one of their shows this summer and experience a blazing show from this incredibly talented band!

For more information on The Mammoths, visit their page at: http://themammothsmusic.com/ Come check them out next week at HypeFest and RSVP to see the band perform along with other artists on our all-day mini-music fest!

Amber LaFrance
#MUSICMONDAY feat. Tori Loudenback
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“The music I love can be described as a compilation of a multitude of genres with a focus on pop, alternative & indie music.”

It's #MUSICMONDAY! Meet Tori Loudenback. From an early age, music has been a driving force and creative outlet for her. Graduating from the University of North Texas in 2018 with a Bachelors in Journalism with a focus in Advertising, Tori is pursuing a career that celebrates and values artistic endeavors.

During her free time, she likes to travel, read, shop at thrift/antique stores, and is always on the lookout for the best Thai tea in town. Tori loves painting and knows the heart required to make authentic art. The love of her life, Scottie, her 15-year-old dachshund, can always be found sitting by her side napping away.

HypeFest Diary: Meet D and Chi




Are you ready to #GetHyped? HypeFest is just around the corner! Come out and help us celebrate our five year anniversary as an agency with live performances from our favorite upcoming artists. Hypefest will be held June 16th from 12 p.m. to 2 a.m. at The Rustic in Dallas! Don't forget to take a look at our HypeFest Diary to learn more about the artists performing at the event! 

Meet this pop-loving indie-acoustic duo set to hit the stage at this years HypeFest. D and Chi plan on taking HypeFest by storm with new music and the announcement of their second album in the works!

D and Chi are seen performing as either a full band or acoustic duo. The two got started in the Bishop Arts District, where they learned to entertain and became part of a community that inspired their work, encouraging them to form a band.

“We saw how music could change someone’s mood in a heartbeat on the streets. We wanted to be a part of the exchange in bringing good to peoples lives.” 


D and Chi were inspired to write music that carried substance; they want to produce music that tells a story. Growing up, each member of D and Chi had different musical influences. This has helped them branch out and take creative risks in the Indie Pop scene. D and Chi understand how risky the music industry can be, but they don’t let it stop them. Instead, they allowed it to inspire them.

“In the music world failure is always happening. So honestly, our biggest risk is to keep moving forward. in a world where stability is so coveted, we choose to be on the edge of that.”

#GetHyped and don’t miss this indie-pop duo grace the stage at this year's HypeFest at The Rustic June 16th starting at 12 p.m.

For more information on D and Chi, check out their website here:  http://www.dandchimusic.com/ Learn more about the event and artists performing at Hypefest on our Facebook event page & RSVP to save your spot!


Amber LaFrance
HypeFest Diary: Meet Goodnight Ned

The date is getting closer and we can't stop the hype! In a week, you will get to experience our first-ever HypeFest at the Rustic from on June 16 from 12 p.m. to 2 a.m. Our all day mini-music fest will celebrate all of our accomplishments as a five year Marketing & PR agency. What better way to celebrate than being surrounded by great music and company?!

Check out some of our favorite music clients that will be performing on stage and keep up with HypeFest Diary to learn more about what makes each of these artists one-of-a-kind!

Meet Goodnight Ned, a band of brothers that's keyboard fueled and guitar-driven with catchy songs and a fiery presence on stage!

The band was born after they realized these individuals shared interest in bringing as many influences and skill sets together to see how they could move not only other people, but also themselves.

“It started with two friends and acoustic guitars,” they told us. “It’s been one long evolution since then that has led us to Matt and Emsy. It all goes back to a desire to find out for ourselves what our sound is and what we could do musically.”

The band is truly a sum of its parts. Matt is an absolutely rock solid and technically proficient drummer with an ear for harmonies and a great pop sensibility. Emsy is a true musical genius who hears possibilities in the songs that nobody else can. Additionally, his work on the synth has taken the band closer than ever to what they want to create. Chase brings grit, passion, and poetic lyricism to everything he does. He gives them the grunge, the rock, and the lyrical heart of the band.  


From the beginning of their music career, it was bands that embraced harmonies and timeless sounds that influenced a role in the genre of music they produce. Dr. Dog, The Band, The Beatles and Delta Spirit were early influences on Goodnight Ned.  

They have also always tried to emulate the soundscapes of bands like My Morning Jacket, Tame Impala, Midlake, and Pink Floyd. If you mix in about a hundred other sounds, you’ll start to get close to nailing down their distinctive genre and music style. Their rock roots are a foundation to work off of but it also gives them a relative place to explore far away from.

In the past, as their sound evolved, the band underwent some sonic growing pains. There have been periods of adjustment following lineup/personnel changes. Regardless, their dedication to follow their passion has led them to become the artists they are today.

“The growth we have gone through comes from sticking it out and realizing that this music is something we deeply enjoy making and care about,” they explained to us.  “That it should always carry on.”

An unforgettable event that Goodnight Ned has experienced is the crazy circus-themed album release party that they threw with CultureHype. This was by far one of the most fun shows they have ever had.

“Our favorite moment was having Amber Ferris, Sam Lao, and Taylor Nicks up on stage to sing a Stones song with us,” they say. “Second favorite: the bearded lady contest!”

That out-of-the-ordinary party really showed what can be done with creative collaboration and how a show can be turned into more of an event. They believe that is one of the aspects of Dallas music to this day that really shines.

At Hypefest, they may be one of a few bands that will be offering rock and psych vibes, however, they are confident that their sound and sentiment fits in with anything. They’re excited to come together with the other bands and artists to give the audience a great show!

To keep up with Goodnight Ned, make sure to follow them on Facebook at: https://www.facebook.com/GoodnightNed/. Don’t forget to RSVP your spot for Hypefest on our Facebook event page & check out the other great artists you will see on this day!

Amber LaFrance
HypeFest Diary: Meet LEV
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Celebrating Dallas' thriving creative scene, we'll will be showcasing some of our fav music clients at our first-ever all-day mini-music fest. The extravaganza will be hosted at The Rustic on June 16 from 12 p.m. to 2 a.m. & we hope to see you there as we celebrate FIVE years as a Marketing & PR agency! As the fest grows closer, we'll be profiling each artist in our HypeFest Diary. 

Meet electro-pop singer Holly Peyton, aka LEV ("lion" in Czech). The fierce pop star will be hitting the stage with her authentic style & down-to-earth persona. LEV hopes to playing at more city-wide events this year, raising awareness of Dallas' rising pop scene.

She hopes to leave an impression on the audience at HypeFest by letting people feel the fun & passion she has for her music on stage. Not only will her unique voice rock The Rustic stage, but her vintage threads will show off the musician-cum-Instagram-vintage-boutique-owner's creative side. 

Her side gig, an online vintage clothing store called Drifters Vintage feeds her shopping addiction & makes her some side cash. It also means she gets to shop for inventory ALL the time with her best friend (who happens to be the co-owner of Drifters). 

Aside from the usual worship team at church and school activities growing up, her first gig was in her hometown,  of Tyler, Texas. She performed with two of her buddies at a bar downtown called Ricks. The shows have changed dramatically ever since. She now exudes a fearless confidence & is very comfortable on stage interacting with the audience (she says her dance moves have gotten a little better too!) While LEV sings without an accent & refused to sing country-pop music no matter how many times she was asked, she still sports her Tyler accent & girly-tomboy style.

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LEV always stands up for what she believes in & thinks it's important that other female musicians don't give up after their 20's. Her story inspires & pushes against a skewed industry standard.

“I have been following this dream since childhood, & I don’t want to give up on it just because of a number,” she told us. “I want to inspire other women to keep going because someone has to pave the way in the industry for that. Might as well be any one of us women out there pursuing their dreams.”

Catch LEV at HypeFest & on July 11 for the premiere of Smart Cookies Dallas, a docu-series spotlight on female artists in Dallas. You can also spot her onstage on August 18 at Doublewide performing with some of her friends dressed in drag. 

For more information on LEV, check out her website here:  https://www.levthemusic.com/ Learn more about the event and artists performing at Hypefest on our Facebook event page & RSVP to save your spot!

Images courtesy of Larry Gayao. 

#MUSICMONDAY feat. Tyler Dozier
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Ever since I was able to comprehend music, I knew what my favorite genre was, R&B, & Hip- Hop. I was heavily influenced by my parents & grew up listening to artists like Michael Jackson, Lauryn Hill, Salt’N’Peppa, LL Cool J, TLC, Boyz II Men, Whitney Houston, & more. My preference in music has shifted over the years, influenced by my friends & the people I interact with.

Introducing #TeamHype's tallest intern in company history, Tyler Dozier! Standing at 6'5" with a size 15 shoe, the brand new 21-year-old is still growing. Born in Baltimore, Maryland, the North Texas transplant moved here when he was just five years old. Now a senior at the University of North Texas (UNT), Tyler is studying Media Arts with a minor in Marketing. Passionate about music, dance, culture, and art, he spends countless hours watching dance videos on YouTube, trolling for the best Spotify playlists, and sharing his life on SnapChat. 

Like most college students, Tyler is still finding his footing in the industry - but who knows what they want at 21? He's excited to get his start as a part of our small but mighty creative team.

THIS IS ME: Matthew Brinston mixes it up

The man that was given a second chance at life made sure it would be one full of purpose. Matthew Brinston creates abstract works of art that evoke what it means to reflect & realize your true potential. His works are vibrant with color & contrast, & his home offers much of the same. 

“I like mixing styles a lot,” he says. “It’s retro & modern all at the same time.” 

Much of the artwork comes from Brinston’s friends--fellow artists & musicians from the Dallas scene.  

“Sometimes we’ll find a piece of furniture or work of art that we love, but it’s always organic, & most of it is from people I know.”

“That way, the art tells the story of the community.” 

That story, according to Brinston, is all about moving forward--a theme he knows all too well. Five years ago, a motorcycle accident left him in a coma, & Brinston actually died for several minutes before being revived. That experience changed him, & on the three-year anniversary of his death, he hosted a showcase of his work with over 50 original pieces. Those pieces--& his work since--has all been about moving forward & influencing others through his art.  

This is clear the moment you set foot in his house--a studio loft that doubles as his workspace. Through original artwork & pieces by his friends, Brinston has created a safe haven that cultivates inspiration for his art & his music.

His experience changed his lifestyle & it reflects in his studio loft that doubles as his working space. He has created a safe haven that cultivates inspiration for both his art & music.

“It’s all organic,” Brinston says when asked how he decorates his home. “If it brings a new perspective to the table, then I want it in my home.”

He hopes his original work for Pier 1 customers--some custom-made tote bags--do just that.

Stay in touch with Matthew on Instagram. Join him as we roll out a new Pier 1 experience today, April 21, in Allen (170 E. Stacy Rd., Suite 2314, Building 2300) from 3 to 5 p.m. as he shares his home décor favs with us in person over a glass of rosé. In the meantime, see what’s new online as Pier 1 gives DFW a sneak peek into their new look! Pick up one of the artist's custom totes in-store today only, hand-painted by Brinston himself.

Written by Tyler Hicks. Images courtesy of Jeremy Biggers for Pier 1. 

THIS IS ME: Nothing but good vibes with Sam Lao

Sam Lao exudes creativity. The rapper-singer from Dallas, Texas enjoys decorating her loft with the art from which she draws a lot of her inspiration. In effect, her & her partner--photographer/artist Jeremy Biggers--have transformed their home into an expressive mecca; a monument to artistry.

“I like a lot of visual noise to go along with my audio noise,” she says.

She is constantly writing or workshopping music in her home & needs a vibrant environment to keep fueling her creativity. The end result: Lots of colors & patterns.

“I actually assign a color to every song,” she says. “It’s a bit like synesthesia, & my home is a collection of those songs & colors.”


Each room aids in her creative process, fostering as an atmosphere of innovation & experimentation. If Lao is ever in need of inspiration, all she has to do is turn to the artwork adorning her home.

“The furniture is pretty minimal,” she says with a laugh. “But what we do have, we now get from places like Pier 1.”

“Beyond that, it’s a lot of work we find at art shows.”

When her & her partner seek out new works to add to their home decor, they never embark on a shopping trip with a specific agenda.

“A lot of what we buy is just pieces that inspired us in the moment,” she describes. “We let it speak to us.”


A lot of the time, that means supporting underrepresented artists.

“I empathize with groups that yearn for representation. Whether it’s artists of color or LBGT artists, I always try to support their work.”

Lao has carved a niche in the Dallas music scene with her signature style & sound. Her music & music videos have already landed her numerous accolades. She now hopes to bring that style into your living room with a playlist made exclusively for Pier 1 customers. 

“It’s all about creating good vibes,” she says of the playlist. “It’s great to listen to when you get off work, you’ve finished that daily grind & now you’re just trying to unwind.”

As Sam Lao knows, unwinding isn’t too difficult when you surround yourself with a decor that speaks to you.

Stay in touch with Sam on Instagram. Join her as we roll out a new Pier 1 experience on April 21 in Arlington (4145 S. Cooper St.) from 3 to 5 p.m. as she shares her home décor favs with us in person over a glass of rosé. In the meantime, see what's new online as Pier 1 gives DFW a sneak peek into their new look! Follow Pier 1 on Pinterest to check out Sam's playlist. 

Written by Tyler Hicks. Images courtesy of Jeremy Biggers for Pier 1. 


THIS IS ME: Embracing the unexpected with blogger besties Heather & Tiffany

Heather & Tiffany are not your typical blogger besties. These fashionistas use their platform to encourage self-expression & serve up sage style advice to readers of all ages. With elegance & class as their motto, Heather & Tiffany united to create something that specifically empowers women over the age of 40. And while their roles as mothers will always be their favorite, don’t think for one moment that their suburban lifestyle lacks lavish style.

When I bought my first home, it had an old-world feel,” Heather recalls. “I replaced a lot of the furnishing with soft, contemporary furniture. My style now is a lot more minimalistic and modern, but still beautiful.”

That minimalist, modern style can also be found in her personal wardrobe.

“I’m definitely a jeans and T-shirt kind of gal,” she says. “It’s chic but effortless, & it’s consistent no matter where I go.”

“I’m a big believer in mixing highs & lows—you don’t have to spend a ton of money on everything, & not every item has to be from a premier designer.”

Her co-blogger Tiffany shares that passion for mixing the unexpected.

“That’s part of what makes me unique as a street style blogger: mixing a soft modern oasis of light, fresh palettes throughout my home,” Tiffany says. "The color scheme highlights our collection of bold artwork, making our house feel like a home.”

She believes that juxtaposition is a key element of her mature style--a style she has meticulously honed with her wardrobe & home. She likes to keep it simple, with a distinct edge.


“Whether it’s your home or personal style, I’m all about knowing & pursuing what you want,” she says. “For me, that means combining sleek, simple modern pieces with artwork that stands out, & a lot of fashion-forward edgy statement pieces mixed with something modern, simple.”

“Whatever your style is, you have to find you.”

Finding herself was what inspired Tiffany to start blogging in the first place.

“I was looking around, & all these bloggers were in their 20's,” she recalls. “I didn’t see a platform that resonated with me, so I created my own.”

Yet Heather & Tiffany both believe that their blogs are accessible--& inspirational--to readers of all ages.

“My goal is to always inspire,” Heather says. “If I can do that, I’ve done something right.”

Tiffany shares a similar view: “The point of the blog is to feel beautiful, inside & out.”

Stay in touch with Heather & Tiffany on Instagram & check out their blogs & Street Style Squad. Join the blogger besties as we roll out a new Pier 1 experience on April 21 in Dallas (Galleria - 13710 Dallas Pkwy, Suite A) from 3 to 5 p.m. as they share their décor favs with us in person over a glass of rosé. In the meantime, see what's new online as Pier 1 gives DFW a sneak peek into their new look!

Written by Tyler Hicks. Images courtesy of Jeremy Biggers for Pier 1.