#WWAPD (What Would A Publicist Do): 8 Local partnerships to lift your career
If you're a local musician who wants to increase your visibility we've compiled a list for you. These are partnerships you can make within your local music scene to benefit both parties.
After all, these are give-and-take partnerships. As a musician, you have several services to offer. Here are some ideas to get your creative gears going.
Okay, this one seems obvious but are you actually on a first-name basis with your local record store? This partnership has unlimited perks like in-store events, discounts on your record for fans & more.
PHOTOGRAPHERS AND VIDEOGRAPHERS
Quality photos and videos of your work are a must. It's important both parties have a clear picture (no pun intended) of what the final product should look like. Of course, there are professionals who are looking to make a living off of their creative work (just like you) so it would save resources to be on a friend basis.
INTERNET RADIO AND PODCASTS
These are great sources of press for your music. A live studio performance will both promote their show as well as reveal you to their fans. This partnership is a great way to increase your fanbase.
This one may not be as obvious as the others but it still holds possibilities. Could your band perform at one of their opening receptions or gallery premieres? What if the art gallery provided a mini-exhibit at your next performance? The list is endless if you think creatively.
INSTRUMENT AND GEAR SHOPS
Supporting these smaller shops and promoting the brand to your local musicians is a great way to lead to a partnership. If you're not already a regular at the store, start there.
The benefits of this connection are limitless. This can include designing of t-shirts, buttons & even album artwork. This partnership could allow you to handle your own merch from start to finish. The quality of merchandise can be greatly improved with someone who is experienced at what they are doing.
Regardless of how strong your social media presence is you should be posting physical copies of announcements. It may be worth contacting your local print shop for a discount with exclusive use. As a return, you could promote to your fans and the local music scene.
LAST BUT NOT LEAST- OTHER LOCAL ARTISTS
There are plenty of reasons to support local artists that are mentioned in our blog post Why You Should Get Involved In Your Local Music Scene. This is a great way to truly create a community of creatives. You never know what types of perks these connections will lead to.