Introducing The CultureHype Collective: Meet Jeremy Biggers & Sam Lao

Photo credit: Glass Optical

Photo credit: Glass Optical

Starting today & EVERY FRIDAY we'll be rolling out a little something called The CultureHype Collective. What is that? One could call it a dream team, our crew of preferred vendors who are killing it in the Big D & beyond. Meet The Collective.

Jeremy Biggers & Sam Lao: Visionary and hip-hop lyricist. AKA two creative geniuses, the dynamic duo who is the epitome of #couplegoals! Together, they create beyond amazing music, videos, visual art, graphic design & more. What Sam brings to Jeremy's unreal visuals for music videos is an artistic direction behind the scenes, storyboarding and creative vision like nothing we've ever seen. 

When their powers combine, the sheer creative talent that gets put on display is borderline obnoxious.
— Central Track

What is your favorite perk of being in the music business? 

Photo credit: Jeremy Biggers

Photo credit: Jeremy Biggers

Sam: "Seeing people identify with my music & fall just as in love with it as I am. Also, the look of elation on my parents faces every time I bring them a newspaper or magazine with my name in it."

If you had to choose three words to describe yourself, what would they be?

Jeremy: "Passionate. Driven. Funny."

What is your random special talent?

Sam: "I make a killer cheesecake. Like, so good fights have broken out over it."

When you find yourself in a creative rut, where do you seek inspiration?

Jeremy: "I try not to let myself get to a point of being in a rut, but when I am, I just do a lot more research & try and learn something new in hopes it sparks something."

What is your biggest goal/dream for your career?

Sam: "Ideally I would like to take my music career as far and as high as I can go. Maybe even do a few movies."

Photo credit: Jeremy Biggers (video still)

Photo credit: Jeremy Biggers (video still)

How did you come about being involved in the business you’re in?When did you know that’s what you wanted to do?

Sam: "Depression led me to music. It started as a healing project & became something that just clicked & felt right. When I realized making music was something I couldn't go without doing or being a part of I knew it was something I was going to stick with."

What do you love most about Dallas?

Jeremy: "Dallas is an awesome place with lots of world-class talent. The cost of living makes it more manageable to live here versus East or West Coast."


Sam: "I have the symbol for Mercury on my wrist. Mercury is the ruling planet of Gemini & a symbol for communication & creativity."

If you had to pick one album to listen to for the rest of your life, what would it be?

Jeremy: "Music is such a huge part of what I do on every level. I pick music based on my mood so it's really tough to say. If I had to pick though... I would probably say... Lupe Fiasco's 'Food and Liquor.'"

What is your favorite piece of clothing in your closet?

Sam: "A leather jacket with some of my lyrics hand painted on it." 

What do you bring to the DFW creative scene? Why are you proud of it?

Jeremy: "I bring a unique voice to the DFW creative scene & prove that you can do a number of things at a high level. I love that Dallas is finally embracing its creatives. We have A LONG way to go... but at least the process has begun."

What is your go-to karaoke song?

Sam: "'Something Like That' by Tim McGraw! I like singing country at karaoke not just because I enjoy it but because the look on peoples faces is priceless."

Click to watch "Grenade" by Sam Lao (directed by Jeremy Biggers).