Music has shaped my life for as long as I can remember. While these artists vary greatly in their style of music & sound, they all hold a special place in my heart & contribute to some of my favorite memories.
— Heather

Happy #MUSICMONDAY from our fam to yours! This week’s playlist is a special one because we have BIG news to share! CultureHype has joined forces with ICON PR, a LA-based PR agency specializing in music & entertainment. Now we’re able to offer clients national exposure in not only the LA market, but Nashville & New York as well. Today’s #MUSICMONDAY playlist is brought to you by Heather Besignano, the founder & CEO of ICON PR!

Heather is not your average girl boss. Her love for music began as young as the age of 5 when her mother brought her to the David Bowie “Glass Spider” tour. She fell in love right then and there with him & the artistry of performing on a stage. The obsession grew as her great grandmother spoiled her with front row, season tickets to Theater Under the Stars – bringing a love for Broadway performance & acting into the mix. As she graduated from concert-goer & fan-girl to a young woman, she began her role in the industry in Houston, Texas working with music artists on street teams & eventually graduating to assistant tour management & management. Yearning for a larger-scale opportunity she moved to Los Angeles to pursue a career with a record label. Life had other plans & she fell into the world of public relations & was excited to utilize her passion for music & the arts to help brand artists & actors and work with their teams to shape their careers. Her highlights include working on numerous Oscar, Grammy, Emmy, Golden Globe & SAG Award campaigns, seeing Prince perform live at Coachella in 2008, meeting Death Cab for Cutie at Letterman & expressing her undying love for their “Transatlanticism” album, seeing Paul McCartney at Dodger Stadium & working alongside the very talented Christina Grimmie transforming her career. Before opening the doors at ICON PR, Heather began her career as an assistant to the owner of Much & House Public Relations, where she ultimately became COO & helped transform the company with a re-brand in 2016 to East 2 West Collective.

Heather’s free time consists of watching any TV show that features Gordon Ramsay, re-runs of Friends, trying new restaurants, traveling & spending time with her infant daughter, husband & their 2 dogs. She could eat pasta for breakfast, lunch & dinner & fills any space she’s in with the sound of music. She has an insane (& always growing) vinyl collection that is frequently played at home and a multitude of Spotify playlists to fit every mood & situation she can encounter throughout the day. She finds inspiration in other bad-ass women in positions of power & in her daughter and is a staunch believer in ALWAYS doing the right thing & speaking up where it’s important (even if that means you aren’t well liked). She has only one regret in life – that David Bowie left this earth before she had the opportunity to meet him.

Amber LaFrance