Posts tagged artist
The CultureHype Collective: Meet Kali Ah Yuen
Kali

EVERY FRIDAY we'll be rolling out a little something called The CultureHype Collective. What is that? One could call it a dream team, our crew of preferred vendors who are killing it in the Big D & beyond. Meet The Collective.

Kali Ah Yuen is a senior PR Executive here on the Culture Hype team. Starting as an intern while attending the University of North Texas, Kali has graduated & grown into a pitching maven. She is artistically rounded with a background in writing, singing, dancing, design & fashion. The music scene is where she thrives. 

What is your biggest goal/dream for your career?

It was to own my own public relations firm or at least make it to work for People’s Revolution, which is a huge fashion PR firm in New York/LA/Paris. However, getting my music going to the point where I can inspire & motivate others around the world would be amazing.

What is your random special talent?

I’m a singer-songwriter, but I’m not sure if that’s very random. If we’re talking more along the lines of a party trick...then I can mimick Lil Jon’s infamous “yay yeah” to a T.

What is your favorite perk of being in the PR business?

Gaining more knowledge & a unique experience that I wouldn’t get doing anything else. I really love learning the ‘behind-the-scenes’ work that goes into a project. You also get to meet a lot of cool people along the way.

If you had to choose three words to  describe yourself, what would they be?

Intellectual, free spirit.

When you find yourself in a creative rut, where do you seek inspiration?

Anything compositional. I’ll go to a scenic area, listen to some good tunes & let my mind wander. It usually sparks something inside & gets my creative juices flowing.

If you had to pick one album to listen to for the rest of your life, what would it be?

As an avid music enthusiast, this is tough. It’s a tie between “Dangerous Woman” by Ariana Grande & “In The Lonely Hour” by Sam Smith.

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What do you bring to the DFW creative scene? Why are you proud of it?

Being from Hawaii, I think I bring the island vibes to Dallas’ creative scene. I’m all about supporting artistry & just hanging loose. I think sometimes it’s hard to be in the entertainment industry, but being kind & friendly never hurts.

What is your go-to karaoke song?

Any Beyoncé song.

Who is your celebrity crush?

As heartbreaking as it is, Paul Walker was my biggest celebrity crush. So, I’m gonna go with Justin Bieber.

What is your favorite piece of clothing in your closet?

My distressed jeans jacket because it goes with everything.

What is unique to you about living/working in Dallas?

Just like the West & East coast, Dallas has it’s own creative scene & I’m here for it. The city is full of amazing talent & a little something everyone can take away from.

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How did you come about being involved in the business you’re in? When did youknow that’s what you wanted to do?

I watched this reality show on MTV when I was growing up called ‘The Hills’ & loved Lauren Conrad’s lifestyle. So, when it was time to go to college I looked up what she majored in & went with what was closest: Public Relations. I graduated from UNT & ended up getting a job at the place I interned for. Now, two years later I’m officially in Dallas’ creative scene!

Who is your fashion icon?

Rihanna. I also  tend to look around for fashion inspiration everywhere from the streets to Instagram.

Tattoos?

One right now, but more to come. It says ‘faith’ on my forearm to always remind me to stay strong throughout this journey.

 

How to take the next step as an artist

So you’re an artist & your music has had a growing buzz for a while now. You’ve done some shows & picked up a decent fan base & you feel like now it’s time to take that next step in your music career. Great. Good. Awesome. You’re ready to get started, but how? I mean after all you’re the creative right? You write great music & perform amazing shows & hire a business manager or partner to handle the rest… Well, nowadays it’s crucial for you as an artist to know the business roles so you can take that next step in your career. Luckily we’re here to help you out.

Here are a few things you can do to take that next step:

Create A Musician’s Portfolio

As cliché as it may sound- your portfolio will serve as a way to brag on yourself & your band’s accomplishments. A resume is cool or whatever, but a musician’s portfolio will allow you to include every aspect of your musical background. According to an article on Our Everyday Life your portfolio should constantly be evolving with your career & include what you have to offer “such as your image, genre, style & achievements.” Also, make sure you include photography, a cover letter & bio, a demo & press clippings. Putting this bad boy together is a good step towards moving forward in your career.

Gig Outside of Your Comfort Zone

It’s so easy to perform around your city in clubs & small venues, but have you really taken the time to branch out? According to The Hub’s 10 Steps To Success for Independent Music Artists musicians should “consider gigs at schools, fairs, festivals & perhaps parks in the summertime.” I go to college in a growing town & our city always has annual festivals that promote musicians with different genres of music. It’s a great way to find a new following!

Spend Money To Make Money

Many musicians know the struggles of paying for recording time & tracks so it’s no secret that in order to make money you gotta spend some. There are a lot of music blogs & streaming services with a large following that charge to feature your music on their site. Some don’t even charge at all! You may have your own Soundcloud link that you constantly pub, which is great, but you should really look into getting your music across to more listeners. Check out blogs like Pitchfork.com, Stereogum.com, Datpiff.com & The A.V. Club. These are some popular music blogs that have played a vital role in the success of many musicians today.

Get a Good Manager

This step ties into the step of spending money. You may have a manager or promoter now that you’ve been with since you first started, but now that you’re ready to move forward are they really able to help you advance your career? Do they have the connections? Do they know how to roll with the big dogs? Your manager should ultimately love your music & be a go-getter. They need to know the ins-and-outs of the music industry. If after a few months you’re still feeling stagnant & they haven’t really been making moves to your benefit it’s time to move on and hire someone else. You may have to spend some good money on a manager, but just make sure what they’re charging matches their experience & credentials. 

NEVER stop making music

Last but not least, NEVER give up. At times you may get frustrated & feel like your music hasn’t gone far enough, but trust me…you will find a breakthrough! Before The Weeknd blew up, he put out many single tracks & short mixtapes for years. Bryson Tiller used to put out song covers on YouTube before his song "Don’t" went viral. And let's not forget about Kanye. Yeezus himself used to make 5 beats a day for 3 summers straight. Now, 21 Grammy's later he's one of the most respected & successful music artists to date. If you’re passionate about your music & you have the mindset to succeed, never give up, even when times get hard. Keep on pushing. Remember, “What comes easy won’t last, & what lasts won’t come easy.”

Written by: PR Asst. Krystal D. Solomon

Check out also:

10 Best Places To Promote Your Music Online