Phantom City Records is on a mission to help Dallas artists reach their maximum potential by providing & sourcing professional recording studios, & executing & implementing 360-degree branding & marketing initiatives. No one knows this more than local rapper 7 Tha Great, whose recently released sophomore album, “Demigod,” is a Phantom City production.
7 Tha Great, aka Ladarrion Burton, has worked incessantly for over a year, writing, recording & packaging the long-awaited record. “Demigod” is a follow-up to his debut mixtape “7 Days,”
“Dude’s a hip-hop thoroughbred,” says producer & Phantom City Records co-owner Chris Nicolaou. “It’s like he was born to do nothing else but fit words together in 16-bar increments to spit at the world. But it’s his determination to learn, hustle & grow that sets him aside from everyone else.
That hustle made 7, a native of the Dixon Circle neighborhood, a perfect partner for Phantom City. The rapper’s homegrown label FGMG teamed up with a then unknown Phantom City Records in 2017. Since then, 7 has jumped at every opportunity to provide support, mentorship & corporate resources to help hip hop artists thrive in Dallas. The rising star plans to help transform Dallas’ hip hop scene for good.
Partnering with artists like 7, Phantom City Records strives to help artists get their music heard without tying them down with contracts that limit creativity.
“We’re changing the culture of hip-hop in our city,” 7 says. “Period.”