Here at #TeamHype, we're all about celebrating our peers! In today's #TeamHype Spotlight, we are highlighting a CultureHype OG, Nelli Tokleh, our first ever employee -- besides co-founders Amber & Jarrod, of course.
After jumpstarting her PR career at CultureHype back in 2012, Nelli has had the opportunity to work at some amazing companies. With some persistence & dedication, she's been able to reach her career #GOALS. The CultureHype fam is super proud to show her off!
How has working at CultureHype helped you in your career so far?
“In grad school, I was working for Amber to gain PR experience while finishing my MBA program. I was trying to stay ahead of the curve in the PR industry while in school. So when Amber offered me a gig at CultureHype, I snagged it quick! I was actually Amber’s first hire for the agency. My role was to work with several consumer brands & find them editorial opportunities. So gaining these skills early on in my PR career was very valuable!”
How was the transition from college into the workforce?
"It was an emotional roller coaster. From moving back into my parent’s house from my college apartment to looking for a full-time PR job, there was a lot of stress. But the hard work & all of those internships paid off when I landed my first job about a month after graduation. Then adulthood happened...working an 8-5 job, paying bills, (& student loans!), etc. Most new grads will agree that it’s not an easy transition but having supportive friends & family around you can make all the difference as you ease into a new routine."
What is your day-to-day life now working at Dala Communications?
"I’m a Senior Account Executive at Dala, & I do a lot of traditional PR work, which I love. I’m working with several clients from the B2B to B2C space, as well as nonprofit."
What do you love the most about working at Dala Communications?
"In PR, every day can be different, so it keeps things exciting. The clients I get to work with have such great stories, & I love being the storyteller for their audiences and the press."
What are some tips you can give readers to help them find the job of their dreams?
"If you’re in college get internships in whatever field you're majoring in because it’s a valuable experience to put on your resume, & it’s a great way to get portfolio samples. It makes you more marketable for a job when you graduate. Also, don’t be shy to connect with someone who you would be interested in working for one day. So if you’re interested in sports, for example, contact the PR manager for that team. Send them a Linkedin request, follow them on Twitter, reach out online to ask for opportunities.
How do you think persistence is important in this industry?
"Persistency allows you to grow & develop. You press on, even when the situation can be tough. As a result, you can achieve that goal you're going for & become a stronger, successful person in your career."
What has been your biggest accomplishment within your career in Public Relations?
"It's hard to name just one. I love working with nonprofits and getting to tell their story to the public. The best feeling is knowing you've made a difference for an organization who may not always have the help & resources available. Whether it's increasing their Facebook likes or getting them an article in a local community paper, the small things can have a huge impact on an organization."