CONTEMPORARY WOMENSWEAR DESIGNER VANESSA POSNER INTRODUCES VENDALS

CONTEMPORARY WOMENSWEAR DESIGNER VANESSA POSNER INTRODUCES VENDALS

Venezuelan native to release three miniseries collections from her debut line this August

(DALLAS, June 2017; source: CultureHype) – Fashion blogger turned fashion designer, Vanessa Posner is thrilled to announce the release of three miniseries collections introducing her new brand “VENDALS” to Dallas this August. After growing her own fashion blog, “The Red Role Society,” Posner made the decision to enter the industry as a designer. The brand name “VENDALS” comes from combining “Ven” (Venezuela) and “Dals” (Dallas) to represent Posner’s country of birth, Venezuela, and her chosen home, the Big D. Each piece reflects the different cultures, lifestyle and way of thinking in a complementing fashion. The three miniseries collections will be shown for the first time to the public at a showcase in Deep Ellum on Saturday, August 12 from 5 to 8 p.m. at 2914 Taylor St., Dallas, Texas 75226.

“Specifically in our designs, you can find the Dallas woman, but also the woman who’s from Venezuela,” Posner said.  “She works in a fast paced environment, a woman who is on the go and a woman that is motivated to achieve her goals. My biggest inspiration is women from both cultures.”

The inspiration behind her designs comes from the clashing of Venezuelan and Dallas societies to create something different, stylish, and rich in culture. Her choice to design her own prints resulted in a unique array of products that add edge to each piece while maintaining the simplicity of Dallas and Venezuelan lifestyles. Posner’s fashion icons, from include designer Carolina Herrera to blogger Chiara Ferragni and magazine editor Anna Dello Russo, greatly influenced the designs.

“The designs are made for fearless, go-getting women who love fashion, but also don’t have the time to spend on deciding what outfits to wear,” Posner said. “VENDALS doesn’t have an age range; the brand is tailored for any woman who is enthusiastic about fashion.”

In Venezuela, Posner grew up in a culture known for beauty and fashion. Her grandmother was a well-known fashion designer and exposed her early to life in the fashion industry. She went on to create her first design at the age of ten and soon decided to follow the path of her grandmother and become an entrepreneur. Exploring art and dance in school bolstered her creative journey. During her senior year of high school, she took a trip to the United States and visited The Art Institute of Miami. This became her “a-ha moment" where she decided to pursue fashion design.

Posner decided to further her education locally at The Art Institute of Dallas to be close to family and study what she loved. While at school, she took an internship in New York City working side by side with the fashion editor for Woman’s Day Magazine, Donna Duarte-Ladd.  At the conclusion of her internship, she created her fashion blog “The Red Role Society.” Instead of talking about “what to wear,” like many fashion bloggers, Posner focused more on how to wear it,  going into detail about products, trends and styles from designing aspects of silhouettes, fits, alterations and more. 

“I miss a lot about living in Venezuela, such as the beaches and people,” Posner said. “However, one of the

things I like about Dallas is their women and how they carry themselves. There are a lot of Venezuelan qualities to them. They are fearless and classic, yet fashion-forward in their own way.”

Vanessa Posner’s first miniseries collection from the “VENDALS” line is now available online for pre-sale. Visit www.vendals.com for more information.

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