LIFESTYLE DESIGN MOTHER-DAUGHTER DUO BRINGS MARDI GRAS TO DALLAS

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LIFESTYLE DESIGN MOTHER-DAUGHTER DUO BRINGS MARDI GRAS TO DALLAS

Louisiana natives determined to share true essence of the celebration with the third Krewe de Etoile 2018 Gala Ball on Feb. 10 at Fashion Industry Gallery

(DALLAS, January 2018; source: CultureHype) - The parades, king cakes, elegant masquerades, and bead tossings are back in full bloom for Mardi Gras 2018. Krewe de Etoile, also known as the Official Mardi Gras Krewe of Dallas, presents its third charity gala with entertainment, food, and an unforgettable night. Motherdaughter duo, Annia Jenkins and Cynthia Hightower-Jenkins accepted the task of introducing and assimilating the true essence of Mardi Gras culture, season and celebrations. This year’s gala theme is Dallas Mardi Gras: A Whimsical Wonderland and will take place at 7 p.m. on Saturday, Feb. 10 at the Fashion Industry Gallery (FIG). FIG is located at 1807 Ross Ave. Dallas, TX. 

“Often time, we have to dispel the myths that are for any, synonymous with Mardi Gras, such as bad behavior,” said Annia Jenkins. “It’s about elegance, Royalty, over-the-top themes, unfathomable headdress and costumes with a unique terminology of its own.” 

Mardi Gras has been celebrated for hundreds of years and the duo looks forward to the celebration morphing into a major weekend with a Mardi Gras festival and parade in Dallas. Krewe de Etoile brings clarity of Mardi Gras to Dallas with stilt walkers, theatrics, noted musicians, including a New Orleans Jazz Band, and an indoor Parade of the Royal Court with bead and trinket tossing. Attendees can also look forward to a Celebrity Red Carpet with local and national television personalities, beauty queens, magazine publishers, real estate gurus, influencers, and philanthropists. A few of those involved in this year’s event include Dallas Cowboys legend and Hall of Famer Tony Dorsett as King, Donna Richrdson-Joyner as Queen, Jennifer Meyers from FOX 4 DFW, Larry Hamilton of Hamilton Properties and the Lorenzo Hotel, and Miss Texas 2017-2018 Margana Wood

In 2009, Annia moved to Dallas and began to inquire about the Metroplex celebration for Mardi Gras as the season drew near. She found that many didn’t have inclination as to what it was, others hadn’t heard of it, and the rest were only familiar with the surface level party elements. The limited understanding for the celebration sparked a movement for Jenkins. She decided to call her business partner and mother, Cynthia to contemplate how to introduce the authentic culture and spirit to the area. By 2013, the duo launched Krewe de Etoile for the expressed purpose of presenting a Mardi Gras-styled Gala Ball and to make certain that the Dallas Metroplex would become more Mardi Gras savvy. 

They coined “Mardi Gras 101” taking every opportunity to share special nuggets and trivia regarding the celebration. The journey has taken them from boardrooms to news rooms and ballrooms. Fast forward to 2016, the duo produced their first mega Mardi Gras Masquerade Charity Gala in Dallas. The Gala served as a major eye-opener for many in the area and successfully brought awareness to the celebration and charities they paired with. Now, the grandness is what is expected of those who participate with the gala and those AListers who are selected for the Royal Court.  

The spotlighted charity CitySquare was selected by Krewe de Etoile to be the 2018 honoree and monetary awarded. CitySquare is an effectively noted program designed to fight poverty and homelessness through service, advocacy and friendship. For more information about CitySquare, please visit https://www.citysquare.org/. 

Krewe de Etoile also chooses a person or organization as the recipient of its “Barry Annino Wings of Altruism Crystal Award” presented to an honoree whose unselfish work and giving reaches far beyond the norm. Nick Marino, Jr., director of Tango Tab, will receive the 2018 Crystal Award. 

General Admission and VIP tickets are on sale now and range from $80 to $120. VIP tables are also available for $1,500. Visit www.dallasmardigras.ticketleap.com or www.krewedeetoile.com for more information. 

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Press Contacts: 

Amber LaFrance Cell: (469) 877-1533; amber@culture-hype.com

Kali Ah Yuen Cell: (214) 223-6249; kali@culture-hype.com

Shabby Talebi Cell: (972) 571-2527; shabby@culture-hype.com

Amber LaFrance