Marrying the convenience of modern technology with old school vibes, music veteran Jeffrey Saenz breathes new life into Studio B once known for classic jingles

(DALLAS, January 2018; source: CultureHype) - A haven for top recording artists across the nation, Dallas’ Modern Electric Sound Recorders is celebrating an exciting expansion later this month. Marrying old school sound with the convenience of modern technology, the state-of-the-art Studio A has hosted two-time Grammynominated musician Leon Bridges, Reverend Horton Heat, Nikki Lane, and Medicine Man Revival, along with more than a few Dallas notables including Jonathan Tyler, Paul Cauthen, Quaker City Night Hawks and The Texas Gentlemen. Now with three top producers at its helm, the studio makes plans to enter the commercial market with the opening of Studio B. Modern Electric Sound Recorders is located at 4141 Office Parkway, Dallas, Texas 75204. 

“My goal has always been to create something intangible, the kind of space you could imagine the Rolling Stones recording ‘Let it Bleed’ in 1968; a professional environment that catered to the innermost and outermost artistic boundaries of the clientele,” said studio owner, chief engineer, and music veteran Jeffrey Saenz. “I’m very proud of what we’ve accomplished in Studio A and look forward to the possibilities in store for the future of Studio B.” 

From 7 p.m. to 11 p.m. on Friday, Jan. 26, Modern Electric will invite the general public and friends of the studio in the space for a Studio B Grand Opening event. Attendees can look forward to wine, brews by Deep Ellum Brewery, cider by Austin Eastciders, handcrafted cocktails by Stolen Whiskey and Deep Ellum Distillery at a bar provided by Shoals, a taco bar and snacks by El Comé, and a peek at the new studio space. Funky future soul provided by a live set with Medicine Man Revival

Studio B brings a spark that Saenz felt was missing from the Dallas recording community. Combining retro romantic qualities he had found in the golden era studios of Los Angeles, the upstairs studio space will open up doors for commercial clients, musicians who have graced Studio A, and more. Thousands of radio jingles have already been recorded in the space. Studio B will breathe new life into the legend of the Modern Electric space - a studio that was home to American broadcasting giant PAMS Productions from 1961 to 1978 and later Thompson Creative

Filled with a highly curated collection of musical and recording equipment, both studios boast vintage gear and the most state-of-the-art digital setup available on the professional market today. Saenz has enlisted the help of two top producers, both hailing from Dallas. Beau Bedford (Texas Gentlemen/Quaker City Nighthawks) and Jason Burt (Jonas Martin/Medicine Man Revival) will continue to build business for Studio A and Studio B alongside Saenz, continuing Modern Electric’s rise to the top. 

“Modern Electric has become my home over the past four years,” said engineer/producer and Medicine Man Revival’s Jason Burt, “this is where the great come to get better; a comfortable, vibey stronghold where artists can express themselves!” 

For the last six years, Saenz and Bedford have worked tirelessly to make Modern Electric a go-to for artists in Dallas and beyond, pulling in top talent from Nashville, Los Angeles, and New York, solidifying that the metroplex is in fact a music destination to watch. Burt joined the team in 2014. 

“Staring at the live room from the mixing console, it's not hard to imagine a band like Led Zeppelin making use of the space.” - Dallas Observer

About Modern Electric Sound Recorders:

The studio this is now Modern Electric Sound Recorders has a long and varied history in the Dallas recording scene dating back as far as the early 1960’s. The building itself was constructed in 1961 by the PAMS Production Company, an innovator and pioneer in the advertising and jingle world. The studio, constructed in 1968, was designed after West Coast studios of the era (Sunset Sound, Western United Recorders, Hollywood Sound Records, etc.) and still retains the same old school, vibe-heavy atmosphere. For more information about Modern Electric, please visit www.modernelectricsound.com. 


Press Contacts: 

Amber LaFrance Cell: (469) 877-1533; amber@culture-hype.com

Kali Ah Yuen Cell: (214) 223-6249; kali@culture-hype.com

Shabby Talebi Cell: (972) 571-2527; shabby@culture-hype.com

Amber LaFrance