GRAPEFRUIT SEASON, Y’ALL

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GRAPEFRUIT SEASON, Y’ALL

Top Texas Cider Rolls Out Ruby Red Grapefruit Offering

(AUSTIN, February 2018; source: CultureHype) - Grapefruit season is now year-round as Austin Eastciders adds Ruby Red Grapefruit to their wildly popular line of pre-Prohibition style Texas ciders. The new offering – available in Austin Eastciders markets starting February 26 – is a refreshing and slightly tart cider made with Ruby Red Grapefruits from the Texas Rio Grande Valley.

“The Ruby Red grapefruit’s unique bitter-yet-sweet taste profile beautifully complements our crisp, dry, Old World-style cider,” said Brittany Mathieu, R&D Manager, Austin Eastciders. “And the red grapefruit is the official state fruit of Texas. It’s meant to be!”

“Americans are falling in love with cider all over again and we’re thrilled to be part of that with our sessionable, easy-drinking ciders,” said Johnny Heiselberg, CEO, Austin Eastciders. “Our last variety, Blood Orange, helped us grow by 144% from 2016 to 2017*.”

The Austin-based cidery just shipped over 500,000 cases in its fourth full year of operations and recently opened a 1,960-square-foot tasting room in its hometown.

Austin Eastciders is the number one craft cider in Texas and the number three nationwide.

Austin Eastciders Ruby Red Grapefruit hits store shelves and bar taps in Texas, Oklahoma, Philadelphia, DC, New York and other markets across the Mid-Atlantic on February 26. It’s available in 6-pack and 12-pack 12-oz cans, and on draft.

About Austin Eastciders

With the inclusive rallying-cry, “Cider Y’all,” Austin Eastciders produces craft ciders in Austin,Texas, using all-natural ingredients and bittersweet apples to create traditionally inspired ciders. Founded in 2013, Austin Eastciders has six cider varieties, including Austin Eastciders Original Dry Cider, Austin Eastciders Texas Honey, Austin Eastciders Hopped Cider, Austin Eastciders Blood Orange, Austin Eastciders Pineapple Cider and Austin Eastciders Ruby Red Grapefruit. Austin Eastciders products are available in retailers like HEB, Kroger, Target and Whole Foods and in bars and restaurants throughout Texas, Oklahoma, Philadelphia, DC, New York and other markets across the Mid-Atlantic. Austin Eastciders is available in 6-pack and 12-pack 12oz cans and draft. In all of their current markets Austin Eastciders also hosts several “tap takeover” events each month, where fans can sample limited release offerings and special tasting experiences. For the latest on Austin Eastciders, follow them on Facebook, Twitter, and Instagram under @Eastciders or visit austineastciders.com.

*According to Nielsen data commissioned by the United States Association of Cider Makers (USACM)

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Contact:

Mara Flynn Cell: (646) 245-6930; mara@maraflynn.com 

Amber LaFrance Cell: (469) 877-1533; amber@culture-hype.com

Amber LaFrance