Hand Drawn Records/Pressing

The Opportunity

Launch the most state-of-the-art vinyl pressing facility in the world. Focus on the indie label’s innovation, one-stop-shop method, & expose them to a national audience for the first time.

Dallas’ Hand Drawn Records approached CultureHype to assist with launching its new vinyl pressing arm. The independent label has a history of working with established local artists & this addition would solidify them as a full-service shop. As noted in Forbes, “The label owners found themselves already serving as brokers with vinyl pressing plants for a bunch of their peers, so they decided to take the next step & open a plant themselves.”

Furthermore, the innovative technology was a major breakthrough at a time when record quality was declining. CultureHype chose to divide the opportunities into local & national, centered around music & innovation. Locally, this was an opportunity to showcase a brand branching out into new creative territory. Nationally, it spoke to the trends in the resurgence of vinyl, meeting a need for true quality. As we built a bigger presence both in Texas and beyond for Hand Drawn, we were able to strategically network & build new connections during SXSW for vinyl pressing projects, promote top acts being pressed to vinyl at the facility, Record Store Day collaborations, and more - ultimately positioning the label to win “Best Record Label” at the Dallas Observer Music Awards & garner interest from artists in Dallas & beyond.

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The Development

Built new relationships with national media in the sectors of tech, business, music/entertainment, & innovation. Launch the most high-tech vinyl presses in the world during a time where vinyl sales were at an all-time high and vinyl was a trending national topic.

The Results

CultureHype advanced Hand Drawn Records’ vinyl pressing addition onto a local, regional, & national stage. After lining up a Wired video exclusive that showed the first-ever high-tech vinyl press in action, our team spread the news like wildfire across a bevy of national media outlets such as Popular Science, Pitchfork, & Forbes. CultureHype also developed a strategy for media coverage that earned spots in outlets like D Magazine, Dallas Observer, WFAA 8’s Shaping DFW series, & The Dallas Morning News.

“Amber is the real deal. In the extremely rigorous & challenging world of PR, Amber has an equally charming air of calmness that floats about her. On top of every task with seemingly little effort, Amber simply gets things done. I don’t think anyone could want, nor ask for more.”
— Dustin Blocker, Hand Drawn Records/Pressing
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Music Arts EntertainmentJayson LaFrancehand drawn records, records, vinyl, culturehype