Posts tagged marketing
Music is a vital part of my daily routine. My playlists are catered to the seasons I’m experiencing or the life events happening around me. Music has grown to become a constant soundtrack playing in the background of my life. There’s a song for every emotion, & when I’m in a funk, music helps me get out of that. This specific playlist is dedicated to transition between Spring & Summer. Everything is blooming & it’s time to feel refreshed, but we can’t go through it without the perfect playlist.
— Hope

Meet Hope Alvarez, our new #TeamHype Content Creator! Hope is a Photojournalism major at the University of North Texas with a minor in LGBT Studies. (Go Mean Green!) She’s passionate about visual storytelling, music, & the wonderful world of social media. She believes in the power of creativity to create meaningful connections.

When Hope isn’t taking photos, you can find her at a concert or hanging out with her cats. Chicago is her favorite city, but she prefers New York style pizza rather than Chicago deep dish. Island in the Sun by Weezer is her favorite song, but Paramore is her favorite band. Come say hi to her at an event!

#TeamHype Spotlight: Nelli Tokleh
Nelli T.jpg

Here at #TeamHype, we're all about celebrating our peers! In today's #TeamHype Spotlight, we are highlighting a CultureHype OG, Nelli Tokleh, our first ever employee -- besides co-founders Amber & Jarrod, of course.

After jumpstarting her PR career at CultureHype back in 2012, Nelli has had the opportunity to work at some amazing companies. With some persistence & dedication, she's been able to reach her career #GOALS. The CultureHype fam is super proud to show her off!

How has working at CultureHype helped you in your career so far?

“In grad school, I was working for Amber to gain PR experience while finishing my MBA program. I was trying to stay ahead of the curve in the PR industry while in school. So when Amber offered me a gig at CultureHype, I snagged it quick! I was actually Amber’s first hire for the agency. My role was to work with several consumer brands & find them editorial opportunities. So gaining these skills early on in my PR career was very valuable!”

How was the transition from college into the workforce?

"It was an emotional roller coaster. From moving back into my parent’s house from my college apartment to looking for a full-time PR job, there was a lot of stress. But the hard work & all of those internships paid off when I landed my first job about a month after graduation. Then adulthood happened...working an 8-5 job, paying bills, (& student loans!), etc. Most new grads will agree that it’s not an easy transition but having supportive friends & family around you can make all the difference as you ease into a new routine."

What is your day-to-day life now working at Dala Communications?

"I’m a Senior Account Executive at Dala, & I do a lot of traditional PR work, which I love. I’m working with several clients from the B2B to B2C space, as well as nonprofit."

What do you love the most about working at Dala Communications?

"In PR, every day can be different, so it keeps things exciting. The clients I get to work with have such great stories, & I love being the storyteller for their audiences and the press."

What are some tips you can give readers to help them find the job of their dreams?

"If you’re in college get internships in whatever field you're majoring in because it’s a valuable experience to put on your resume, & it’s a great way to get portfolio samples. It makes you more marketable for a job when you graduate. Also, don’t be shy to connect with someone who you would be interested in working for one day. So if you’re interested in sports, for example, contact the PR manager for that team. Send them a Linkedin request, follow them on Twitter, reach out online to ask for opportunities.

How do you think persistence is important in this industry?

"Persistency allows you to grow & develop. You press on, even when the situation can be tough. As a result, you can achieve that goal you're going for & become a stronger, successful person in your career." 

What has been your biggest accomplishment within your career in Public Relations?

"It's hard to name just one. I love working with nonprofits and getting to tell their story to the public. The best feeling is knowing you've made a difference for an organization who may not always have the help & resources available. Whether it's increasing their Facebook likes or getting them an article in a local community paper, the small things can have a huge impact on an organization." 


As part of our #TeamHype Spotlight series, we introduce the incomparable Sarah Badran. From CultureHype intern to founder of Creative Currency, Sarah has truly hustled her way to the top and created a name for herself throughout the Dallas scene. Sarah Badran is the true epitome of a go-getter and a great story to boot!

We interviewed Sarah and got to touch base on what the creative mastermind is up to, how CultureHype helped hone her talent, obstacles she overcame, and how she engraves self-care into her hectic routine.

What skills did you acquire or build upon while working at CultureHype?

"Amber is the ultimate girl boss & she instilled a lot of knowledge & confidence in me. She allowed me to learn by asking an infinite amount of questions & getting to see the world of PR first-hand. She taught me how to be relentless in going after what you want & how not to get discouraged by this business. A degree can give you a fundamental knowledge of what you need to know but experience is everything. She always encouraged me to get creative & empowered my ideas; it truly gave me the confidence to branch out on my own & create my own company."

What was your greatest hardship as you transitioned from college to a post-grad lifestyle? How did you overcome it?

"Figuring out how to channel my talents & skills was probably the toughest part. I had so much ambition & passion that I felt I could do anything but it was tough to focus on one thing and project & start to build from there. Also letting go of the stigma that I needed to get a job right out of college or I was a failure. I interned with CultureHype my last semester of college and I continued to learn & build with the company after graduating. I always find joy in forever being a student of life."

As a founder of Creative Currency, has this new journey changed your perspective of the world of public relations at all?

"It was hard and scary to branch out at first. My strength had always been in events & that’s what I chose to focus on. I also wanted to work with an underrepresented sector of the music industry & try to be as innovative as possible with how to brand an artist. It has definitely made me realize that you have to wear many hats & that the industry is constantly evolving. You need to stay on your toes & not get stuck or complacent in how you view PR strategy."

What has been your most rewarding moment in life, thus far?

"One of my most memorable events is getting to work with the local hip-hop community to plan a red carpet event at The Bomb Factory to honor it. Getting to learn how rich Dallas's history is & being in the forefront of getting to showcase it was such a dope experience. I got to work with Erykah Badu, The DOC & even Micheal Finley from the Dallas Mavericks. I think the most rewarding aspect is getting to see an idea come to life & become successful. I love getting to inspire and help people through it all."

What are three things you’d like to improve on this year?

"Improvement is always key. I always take every downfall as an opportunity to learn & grow. The main thing I seek to improve on is balance. I tend to take a lot on & sometimes I may disregard my personal relationships or taking time to work on myself in the midst of it. I'd also like to get a better understanding of the direction I'd like to take my company in & not fear that change. I also hope to empower women & mentor as many as possible."

Public relations tends to take a lot of energy out of one. Do you implement any self-care practices into your weekly routine, if so what are they?

"When I take the time to take care of myself it usually is in the form of massages or getting my hair or nails done. It's still important to take care of yourself & continue to be confident inside & out. I also love to go to concerts. It helps reaffirm why I love this business so much and helps to keep my creative juices flowing! I also love to travel, eat good food and experience as much culture as possible.

If you had the opportunity, what would you tell the 18-year-old Sarah Badran from the past?

"I would tell her to start early if you can to get as much experience as possible. To not be so hard on herself & to learn to enjoy the journey. Trust in the process & her ability to do anything she puts her mind to. Never doubt yourself & learn to appreciate all the special moments that life throws at you."

What are a couple of your favorite tracks, currently?

"Everything Cardi B, she is my spirit animal."

Current On Repeat: 

"Kings Dead" Kendrick Lamar
"The Weekend" SZA
"Say Something" Justin Timberlake and Chris Stapleton
"Stir Fry" Migos
"Icon" Jaden Smith
"The Middle" Zedd and Maren Morris
"Mine" Bazzi
"All Night" Steve Aoki

What exactly is PR & why do I need it?

One of the hardest things about working in public relations is getting people to fully understand not only the importance of PR, but what PR actually is. Sure we all have heard of PR, but how many of us can truly explain what it is & what a PR company does—my guess is not many.  Here at CultureHype we live, breathe & sleep PR—it’s who we are and what we do. So for us, it is extremely important that we share with you all what exactly PR is & why you or your business may need it.

What is PR?

PRSA defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations & their publics.”

Now that is a more extreme way to describe PR, so to simply put it PR is the process that connects you to the public. It’s what gets clients on TV, in the papers, on the web or radio. It utilizes social media to promote business’ news, articles, stories, or engage with its customers on a personal level. It helps clients develop strategies to build relationships with the media & public. And yes at times, there is some party or event planning.

So why do I need it?

Now that you know exactly what PR is and some of the different aspects that make up public relations, you might wonder, “Do I actually need this”? And the truth is if you or your company have a story to be heard (which believe me everyone does) then PR is for you. PR is a matter of telling your story to the public and if you don’t, someone else will, or worse no one will ever hear it.

If I were down to my last dollar, I’d spend it on PR.
— Bill Gates

Good PR can only lead to further your success and help you reach your goals. Think of us as storytellers, brand ambassadors or "super fans".  Not many people think that there's a person responsible for your new favorite band who played SNL, or that book review - but there's PR everywhere!